Marketing Manager, Driver

Who you are

You have 5+ years of experience in marketing, particularly in product marketing, where you've developed and executed successful go-to-market strategies. Your analytical mindset allows you to leverage data to inform decisions and measure marketing impact effectively. You excel in building KPI frameworks that connect marketing activities to business outcomes, ensuring that every campaign you run contributes to the overall success of the organization. You are skilled in customer journey analysis and segmentation, enabling you to understand behavioral drivers and tailor marketing efforts accordingly. Your collaborative nature allows you to work seamlessly with cross-functional teams, including product, operations, and data science, to translate insights into compelling marketing narratives. You are passionate about fostering an inclusive work environment where all team members can thrive, and you are committed to delivering exceptional results that shape the future of transportation.

What you'll do

As a Marketing Manager at Lyft, you will own the product marketing strategy for assigned initiatives, which includes developing business cases and designing measurement frameworks. You will execute marketing campaigns that drive measurable incremental impact, utilizing experimental design and causal inference methodologies to validate marketing ROI. Your role will involve conducting deep customer journey analysis to identify behavioral drivers and segmentation opportunities. You will collaborate with analytics teams to build rigorous KPI frameworks that connect marketing activities to business outcomes, including incremental rides and lifetime value contributions. You will also be responsible for quarterly performance reviews, ensuring that marketing efforts are aligned with business goals. Your work will directly influence Lyft's ability to engage and retain drivers and riders, ultimately contributing to the company's mission of connecting people and communities.

What we offer

Lyft offers a dynamic work environment where innovation is encouraged, and team members are empowered to do their best work. You will have the opportunity to work with a diverse team of professionals who are committed to making a positive impact in the transportation industry. Lyft values work-life balance and provides flexible working arrangements to support your personal and professional growth. You will also have access to competitive compensation and benefits, including opportunities for career advancement and development. Join us in shaping the future of transportation and making a difference in the lives of millions of people.