Senior Marketer, AI Partnerships

Who you are

You have 5+ years of experience in marketing, particularly in partner marketing or campaign execution — you've successfully led initiatives that drive demand generation and build market awareness. Your ability to navigate ambiguity and influence senior stakeholders sets you apart, as does your talent for translating complex AI capabilities into compelling narratives that resonate with target audiences.

You possess a deep understanding of digital marketing strategies and tools, including Google Analytics and various content marketing platforms — you know how to leverage these tools to measure success and optimize campaigns effectively. Your experience in developing integrated co-marketing strategies with technology partners has equipped you with the skills to cultivate strong relationships and drive joint initiatives.

Your communication skills are exceptional, allowing you to collaborate closely with internal teams and partner organizations — you thrive in environments where you can build consensus and drive impactful marketing efforts. You are comfortable working across multiple channels, including content, events, webinars, and digital marketing, ensuring that all initiatives align with broader business priorities.

Desirable

Experience working with AI technologies or in the tech industry is a plus — you understand the nuances of marketing in a rapidly evolving landscape and can adapt strategies accordingly. Familiarity with campaign management tools and CRM systems will enhance your ability to execute successful marketing initiatives.

What you'll do

In this role, you will lead the development and execution of comprehensive co-marketing strategies with AI partners such as OpenAI, Anthropic, Google, and Microsoft — your focus will be on aligning these strategies with joint business priorities to maximize impact. You will drive the creation of compelling content and customer references that differentiate HubSpot's AI solutions in the market, ensuring that messaging is clear and effective.

You will develop and execute co-marketing campaigns across various channels, including digital marketing, events, and webinars — your goal will be to generate demand and build market awareness for HubSpot's AI initiatives. Integrating AI partnerships into broader marketing campaigns will be a key responsibility, as you ensure seamless delivery and measurable pipeline impact.

Cultivating strong relationships with marketing, product, and leadership teams at partner organizations will be essential — you will work collaboratively to build consensus and drive joint initiatives that benefit both HubSpot and its partners. Your ability to influence and communicate effectively will be crucial in navigating complex stakeholder environments.

What we offer

HubSpot provides a supportive and innovative work environment where you can thrive as a Senior Marketer — you will have the opportunity to work with leading AI technologies and contribute to impactful marketing initiatives. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.

You will enjoy a flexible remote work arrangement, allowing you to balance your professional and personal life effectively. HubSpot is committed to fostering a culture of growth and development, providing resources and opportunities for you to advance your career in marketing and beyond.