We're looking for a Sr Manager, GTM Data to lead our GTM Analytics team.
You will be responsible for leading a team that delivers key analysis projects, reporting, and processes leading to insights that help drive Marketing, Sales, CX, and Revenue decision making. This role is both data-driven and strategic, focused on improving paid media, web/owned channel efficiency, and seller-led performance through ongoing optimization and expanding measurement capabilities.
The ideal candidate will have extensive experience in similar revenue or marketing analytics roles with strong technical and analytical abilities. As a part of the Revenue Analytics team, the work you do will have high visibility across all of PandaDoc as it is used for data-driven decision making, guiding decision making, investments, and strategy.
What you'll do here:
Lead Strategic Analytics Initiatives:
- You will lead executive-level conversations about paid media performance and marketing acquisition
- You will uncover deep insights across sales led performance and funnel journeys
- You will own the advanced measurement strategy for marketing alongside stakeholders
- You will plan and prioritize key projects across the team
- You will develop vision and roadmap, with execution timelines and deliverables
- You will connect teams to streamline work and bring together different cross-functional views
Build and Manage a High-Impact Team:
- You will mentor and guide team members for high productivity and efficient workstreams
- You will lead key exploratory analysis to understand new sources of data and new tools
- You will develop new methods for analysis based on shifting media and web landscapes
- You will ensure analysts actively engage in understanding business needs and proactively offer solutions
Drive Data-Driven Decision Making:
- You will own and build analytical tools and solutions addressing business needs and questions, enabling better decisions by leadership
- You will lead complex analytics requirements conversations, communicate with stakeholders to plan an analysis approach, and guide key decisions
- You will join paid and web data to create full funnel customer analytics across channels
- You will translate complex business questions into sound data analysis using a hypothesis and solution process
Technical Leadership and Innovation:
- You will create new reporting and dashboards, data infrastructure, and queries to track key marketing metrics across multiple data sources, leveraging SQL, R/Python and, Hex, Tableau, and other visualization tools
- You will monitor for changes in trends, share insights and make recommendations
- You will architect and evaluate results for multi cell tests and test methodology for media performance studies and web testing
- You will collaborate with Data Engineering to ensure data work is reusable, modular, and scalable
We'd love to hear from you if:
Required Experience:
- You have experience in media, advertising, and/or sales analytics
- You have a Bachelor's or Graduate degree (analytics, computer science, business, or mathematics a plus)
- You have 5-9 years of experience in marketing analytics, media analytics, sales analytics or customer analytics preferred
- You have fluency in media technology, ad serving platforms, and marketing data systems
- You have expertise in reporting on media spend, efficiency, and optimization
- You have experience with B2B SaaS business models
- You have experience working with senior leadership at corporations
Technical Expertise:
- You have the ability to translate business objectives into measurable goals and KPIs
- You have the ability to translate technical data into a framework and language that internal clients can understand
- You have working knowledge of SQL, R, and/or Python
- You have experience wrangling and transforming data
- You have extensive experience with data visualization tools like Tableau and Hex
- You have expertise in media reporting platforms like Campaign Manager, Facebook Ads, Search Ads 360 a plus
- You have expert knowledge of web analytics and user behavior analysis (Google Analytics, Adobe Analytics, etc.)
- You have experience reporting on web, owned, social, and Organic Search using analytical tools
- You have experience working with Snowflake is a plus
- You have experience with statistical methods such as regression and hypothesis testing
- You have experience analyzing data from a variety of different sources (quantitative and qualitative), and presenting the data in a clear and concise manner
Leadership & Soft Skills:
- You have strong communication, collaboration, and problem-solving abilities
- You have proven experience leading or mentoring analytics professionals
- You excel in steering complex decision-making processes involving multiple stakeholders
- You have experience managing intricate projects with numerous dependencies while maintaining agility
- You bring fresh ideas and a proactive approach to analytics
How you'll succeed at PandaDoc:
Be Proactive, Not Reactive: You won't wait for requests - you'll anticipate business needs and deliver insights that drive action before being asked.
Bridge Business and Data: You'll ensure analytics isn't just about numbers but about understanding business context and delivering solutions that matter.
Own Your Impact: You'll take ownership of the revenue analytics function, bringing strategic direction and innovative ideas that directly contribute to business growth.
Build for Scale: You'll create reusable, modular analytics solutions that grow with our business and enable self-service analytics across the organization.
Lead with Data: You'll champion a data-driven culture where decisions are backed by insights and hypotheses are tested rigorously
Core Leadership Behaviors
Our Core Leadership Behaviors are the observable and measurable leadership actions and skills that contribute to our effectiveness and success in our roles at PandaDoc. They determine
how we do our jobs and how we meet our goals:
- Thriving in Complexity: You unravel and make sense of potentially sophisticated, incomplete, and contradictory information to effectively solve problems
- Nimble Learning: You tackle problems with experimentation, using successes and failures to inform future decisions
- Expecting the Best: You hold yourself and others accountable to meet commitments
- Collaborating Courageously: You build partnerships across the company and work collaboratively with others to meet strategic goals
- Customer Obsessed: You listen hard to customers, understand their challenges, develop relationships with them, and deliver products that remove their obstacles
- Action Oriented: You initiate new opportunities and face tough challenges with a sense of energy, enthusiasm and service
Why PandaDoc?
At PandaDoc, we are building a data-driven future where analytics are at the heart of our decision-making processes. As the Senior Manager of Revenue Analytics, you will play a critical role in shaping that future, leading a team that directly impacts our growth and success.
Through PandaDoc, we offer employees competitive compensation, best in class perks and benefits. We hire collaborative, customer obsessed, problem solvers and give you ample opportunity to grow and succeed.
If you are passionate about data, proactive in your approach, and excited to make a difference, we'd love to hear from you.
Company Overview:
PandaDoc empowers more than 60,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com.
Company Culture:
We're known for our work-life balance, kind co-workers, & virtual team bonding events. Although our Pandas are located remotely across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Check out our LinkedIn to learn more.
Benefits:
Employees may be able to purchase company stock (or receive annual bonuses)
Employees (and their families) may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA and 401k plans. Employees will also receive 13.34+ hours of paid time off per month, 6 self care days, birthday PTO day, and 12 company paid holidays off per year.
The annual range for this role is $160,000-$200,000 OTE.
PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.
Application deadline 12/25
