Director, Product Marketing - Application Security and Performance

Who you are

You are a seasoned product marketing leader with over 5 years of experience in the tech industry, particularly in cybersecurity. You have a proven track record of driving product marketing strategies that resonate with diverse audiences, from individual bloggers to Fortune 500 companies. Your ability to analyze market trends and customer needs allows you to craft compelling narratives that highlight the value of application security and performance solutions.

You possess strong leadership skills, having successfully managed teams in fast-paced environments. You thrive on collaboration and are adept at working cross-functionally with engineering, sales, and design teams to ensure alignment on product messaging and go-to-market strategies. Your empathetic approach to team dynamics fosters an inclusive culture where every team member feels valued and empowered to contribute.

Your analytical mindset enables you to leverage data-driven insights to inform marketing decisions. You are comfortable using various analytics tools to track campaign performance and adjust strategies accordingly. You understand the importance of continuous learning and are committed to staying updated on the latest trends in cybersecurity and application performance.

Desirable

Experience in a high-growth tech company is a plus, as is familiarity with Cloudflare's products and services. You may also have a background in technical marketing or product management, which enhances your ability to communicate complex technical concepts to non-technical stakeholders.

What you'll do

In this role, you will lead the product marketing team focused on application security and performance. You will develop and execute comprehensive marketing strategies that drive awareness and adoption of Cloudflare's solutions. Your responsibilities will include conducting market research to identify customer pain points and opportunities, creating compelling product positioning and messaging, and collaborating with sales teams to develop effective sales enablement materials.

You will also oversee the planning and execution of product launches, ensuring that all stakeholders are aligned and that marketing efforts are synchronized with product development timelines. Your role will involve analyzing competitive landscapes and identifying key differentiators that set Cloudflare apart in the marketplace.

You will work closely with the engineering team to understand product features and benefits, translating technical specifications into customer-friendly language. Additionally, you will monitor industry trends and customer feedback to continuously refine marketing strategies and ensure they remain relevant and effective.

What we offer

At Cloudflare, we offer a dynamic work environment where innovation is encouraged. You will have the opportunity to work with a diverse team of professionals who are passionate about building a better Internet. We provide competitive compensation packages, including benefits that support your well-being and professional growth. Join us in our mission to protect and accelerate Internet applications while making a meaningful impact in the cybersecurity landscape.