Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - United States
Directive Consulting is hiring a Paid Media Strategist to oversee and lead Paid Media accounts for enterprise SaaS clients. You'll create and optimize high-performing paid media strategies using tools like Google Ads and Google Analytics. This role requires experience in performance marketing and client communication.
You have a strong background in performance marketing, particularly in managing paid media campaigns for enterprise clients. Your experience includes creating and optimizing strategies that drive SQLs and customer acquisition. You understand the nuances of various digital marketing channels and have a proven track record of achieving client goals through effective media strategies. You are comfortable communicating with clients and stakeholders, ensuring that all parties are aligned on campaign objectives and results. You have a deep understanding of CRM systems and can accurately manage lead routing to maximize efficiency. Your ability to analyze data and derive actionable insights is key to your success in this role.
Experience with programmatic advertising and a solid grasp of budget management for paid media campaigns will set you apart. Familiarity with the SaaS industry and its unique challenges in marketing will enhance your effectiveness in this position. You are proactive in seeking improvements and optimizing processes to deliver better results for your clients.
In this role, you will oversee a collection of Paid Media accounts, serving as the primary point of contact for client communications. You will lead the development of custom strategies tailored to each client's unique value proposition, ensuring that campaigns are aligned with their business objectives. Your responsibilities will include weekly communication with vendors and operational partners to maintain high-quality work and improve collaboration. You will drive referrals through strong client relationships and leverage your professional network to enhance business opportunities. Each quarter, you will build and refine strategies that meet client expectations and drive performance. You will also manage budgets for paid media campaigns across multiple channels, ensuring that resources are allocated effectively to maximize ROI.
At Directive, we prioritize a people-first culture, fostering diversity and inclusion within our team. We offer a collaborative work environment where your contributions are valued, and you have the opportunity to grow professionally. You will gain hands-on experience in creating high-performing paid media strategies for enterprise SaaS businesses, working alongside a talented team dedicated to delivering exceptional results for our clients. We encourage you to apply even if your experience doesn't match every requirement, as we value curiosity and a growth mindset just as much as technical skills.
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