Paid Marketing Manager

Who you are

You have a strong background in marketing, particularly in paid channels, and are eager to contribute to a growing FinTech company. Your experience in managing marketing campaigns will help you drive user acquisition and engagement effectively. You thrive in environments that value autonomy and trust, and you are passionate about helping entrepreneurs regain control over their finances. You understand the importance of data-driven decision-making and are comfortable analyzing metrics to optimize marketing strategies. You are a collaborative team player who enjoys working closely with cross-functional teams to achieve common goals. You are adaptable and open to learning, ready to embrace the challenges of a fast-paced industry.

Desirable

Experience in the FinTech sector or with financial products is a plus, as is familiarity with tools and platforms that enhance marketing effectiveness. A creative mindset and the ability to think outside the box will set you apart in this role.

What you'll do

As a Paid Marketing Manager at Pennylane, you will be responsible for developing and executing marketing strategies that drive user acquisition and retention. You will manage various paid marketing channels, ensuring that campaigns are optimized for performance and aligned with the company's growth objectives. You will analyze campaign data to derive insights and make informed decisions that enhance marketing effectiveness. Collaborating with the product and design teams, you will create compelling marketing materials that resonate with target audiences. You will also monitor industry trends and competitor activities to identify opportunities for innovation and improvement in marketing strategies. Your role will involve regular reporting on campaign performance and presenting findings to stakeholders to inform future marketing initiatives.

What we offer

At Pennylane, you will join a vibrant team that values your contributions and supports your professional growth. We offer a stimulating work environment where your skills will be recognized and utilized to shape the future of financial management for entrepreneurs. You will have the opportunity to work with a diverse group of professionals and be part of a company that is making a significant impact in the FinTech space. We encourage you to apply even if your experience doesn't match every requirement, as we value curiosity and a growth mindset just as much as technical skills.