In Prime team, our vision is to make Amazon Prime the most beloved membership program in Japan. We are seeking a customer-obsessed, innovative, and results-oriented Senor Product Marketing Manager to lead Japan Prime Content Experimentation programs. This leader will focus on improving our onsite customer experience through (a) think strategically about customer pain points and customer journeys, and optimize our onsite content through A/B testing, (b) create compelling, relevant and engaging contents for Prime programs to more effectively acquire or retain Prime members, (c) eliminate CX defects or gaps in our onsite journeys that causes confusion or erodes customer trust. You will leverage customer research data and insights to support your experimentation roadmap, and execute tests supported by Amazon’s global experimentation tools through agile cycles. The insights and learnings from content experiments are direct inputs to shape Prime’s strategic tech and product focus. The successful candidate will be comfortable with ambiguity, have strong attention to detail, and be able to thrive in a fast-paced and entrepreneurial environment.
Key job responsibilities
Key job responsibilities
Be the Single Threaded Owner for Prime Content marketing A/B experimentation within JP and WW teams
Represent Prime Content marketing org in WW and JP Leadership forums via Business Reviews
Design content experimentation to drive incremental Prime metric improvement
Design innovations to build JP specific winning content and influence worldwide stakeholders
Collaborate with diverse partner teams including direct support of Prime’s product launches and scaling successful experiments
Think strategically about customer pain points, customer journey, and Prime value proposition to see how all the elements best fit together, and create JP specific customer journey & pain points roadmap
Lead cross team Walk the Store mechanisms to continuously identify CX improvement opportunities
Create appealing customer facing onsite communications and content for Japanese customers
About the team
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- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Verbal and written communication skills at business level in both English and Japanese.- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
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