Empowering professionals with advanced 3D printing technology
Formlabs, headquartered in Somerville, MA, is a leading provider of professional 3D printers, specializing in stereolithography (SLA) and selective laser sintering (SLS) technologies. Since its founding in 2011 by MIT alumni, Formlabs has sold over 100,000 printers to major companies like Coca-Cola ...
Employees at Formlabs enjoy competitive salaries, equity options, generous PTO policies, and a flexible remote work policy. The company also offers a ...
Formlabs fosters a culture of innovation and engineering excellence, driven by a commitment to serve professionals in the 3D printing market. The comp...
Formlabs • Boston, MA
Formlabs is seeking a Product Marketing Manager to drive market adoption of their 3D printers and related products. You'll manage go-to-market strategies and collaborate with various teams to enhance product messaging. This role requires strong communication skills and a background in marketing.
You have a strong communications background and experience in product marketing, ideally within the technology or manufacturing sectors. You understand how to drive market adoption and can craft compelling messaging that resonates with customers. Your ability to analyze market trends and competition allows you to position products effectively. You thrive in collaborative environments, working closely with product management, design, engineering, and sales teams to ensure alignment and success. You are detail-oriented and have a knack for attention-grabbing copywriting that engages audiences. You are comfortable managing multiple projects simultaneously and can adapt to the fast-paced nature of product launches.
As a Product Marketing Manager at Formlabs, you will be responsible for developing and executing the go-to-market strategy for our 3D printers and related accessories. You will work on core messaging and positioning, ensuring that our products are well-represented in the market. You will collaborate with product management to understand product features and benefits, translating them into effective marketing materials. Your role will involve creating content that supports sales enablement and drives customer engagement. You will analyze market data and customer feedback to refine strategies and improve product offerings. Additionally, you will coordinate new product launches, ensuring that all teams are aligned and prepared for successful rollouts. You will also monitor the competitive landscape to identify opportunities for differentiation and growth.
At Formlabs, we offer a competitive salary range of $85,000—$110,000 USD, along with equity in the form of RSUs. You will be part of a dynamic team that is passionate about innovation and making a difference in the world of 3D printing. We provide a collaborative work environment where your contributions will directly impact our success. You will have opportunities for professional growth and development, as well as access to resources that support your career advancement. Join us in shaping the future of fabrication and be part of a company that values creativity and ingenuity.
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