Email Marketing Director, Europe

Who you are

You have a strong background in email marketing, with a proven track record of leading successful campaigns that drive user engagement and retention. Your strategic mindset allows you to develop and execute go-to-market strategies that resonate with diverse audiences across Europe. You are comfortable working hands-on with marketing tools and have experience in content development, ensuring that all communications are tailored to meet local customer expectations. You understand the importance of compliance with regional regulations and can navigate the complexities of marketing in a global environment. You thrive in collaborative settings, working cross-functionally with product, data, design, and market teams to deliver personalized email experiences that stand out in crowded inboxes.

Desirable

Experience in the cryptocurrency or fintech sector is a plus, as is familiarity with lifecycle marketing strategies. You are data-driven, using analytics to inform your decisions and optimize campaign performance. You possess excellent communication skills, enabling you to articulate your vision and strategy to stakeholders at all levels. Your ability to adapt to changing market conditions and customer needs makes you a valuable asset to any marketing team.

What you'll do

As the Email Marketing Director at OKX, you will lead the strategy and execution of email marketing campaigns across Europe. You will be responsible for developing lifecycle marketing initiatives that engage users at every stage of their journey, from onboarding to retention. Your role will involve collaborating with various teams to ensure that campaigns are not only impactful but also compliant with local regulations. You will analyze campaign performance metrics to refine strategies and improve user engagement. Additionally, you will oversee the content development process, ensuring that all communications are relevant and resonate with your audience. You will play a key role in launching new products and driving ongoing retention efforts, shaping how OKX communicates with its users.

What we offer

At OKX, you will be part of a mission-driven team dedicated to making crypto investing accessible to everyone. We offer a flexible remote work environment, allowing you to work from anywhere in Europe. You will have the opportunity to shape the future of our email marketing strategy and make a significant impact on our growth in the region. We value collaboration and innovation, encouraging you to bring your ideas to the table and contribute to our collective success. Join us in our mission to decentralize finance and level the economic playing field for all.