Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Canada
Directive Consulting is seeking a Programmatic Strategic Lead to drive innovative marketing strategies in the B2B sector. You'll leverage skills in SEO, paid media, and analytics to enhance brand visibility and revenue. This role requires a strategic mindset and experience in performance marketing.
You have a strong background in performance marketing, particularly in B2B environments, and are passionate about driving real revenue through innovative strategies. With experience in SEO, paid media, and analytics, you understand how to craft compelling marketing campaigns that resonate with target audiences. You thrive in fast-paced environments and are eager to challenge the status quo, pushing campaigns beyond expectations. Your analytical mindset allows you to interpret data effectively, turning insights into actionable strategies that fuel growth. You are a creative thinker who enjoys collaborating with cross-functional teams to develop marketing engines that win in SaaS and B2B industries. You are committed to fostering a diverse and inclusive culture, aligning with Directive's core values of People First.
In this role, you will lead the development and execution of programmatic marketing strategies that drive pipeline and fuel SQLs. You will collaborate closely with various teams, including content, design, and analytics, to ensure that campaigns are not only innovative but also data-driven. Your responsibilities will include analyzing market trends and customer insights to inform strategy, optimizing campaigns for performance, and reporting on key metrics to stakeholders. You will also be responsible for mentoring junior team members, sharing your expertise in performance marketing, and contributing to a culture of continuous improvement. As you work to shape the future of marketing at Directive, you will have the opportunity to explore new methodologies and technologies that enhance customer engagement and drive results.
Directive Consulting offers a dynamic work environment where creativity and strategy are valued. You will have the opportunity to work with a talented team of professionals who are dedicated to pushing the boundaries of performance marketing. We provide competitive compensation and benefits, along with opportunities for professional development and growth. Our commitment to a People First culture means that we prioritize the well-being and success of our team members, fostering an inclusive atmosphere where everyone can thrive. Join us in shaping the future of marketing and making a meaningful impact in the B2B tech and SaaS landscape.
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