Lifecycle and Customer Marketing Manager

Who you are

You have a strong background in marketing, particularly in lifecycle and customer marketing strategies. With a data-driven approach, you excel at analyzing campaign performance and optimizing customer journeys to enhance engagement and retention. Your experience includes collaborating with cross-functional teams to align marketing efforts with business objectives. You are adept at managing multiple projects simultaneously and thrive in a fast-paced environment. You understand the importance of A/B testing and are skilled in developing and executing test roadmaps to improve marketing effectiveness. You are passionate about leveraging technology to streamline processes and enhance customer experiences.

Desirable

Experience in the tech industry, particularly with SaaS or AI-driven platforms, is a plus. Familiarity with marketing automation tools and CRM systems will help you succeed in this role. You have a knack for storytelling and can create compelling narratives that resonate with customers. Your ability to interpret data and translate insights into actionable strategies sets you apart. You are a team player who enjoys collaborating with others to achieve common goals.

What you'll do

In this role, you will own the lifecycle marketing strategy and execution, ensuring that customer touchpoints are optimized for engagement and conversion. You will audit current marketing campaigns to identify areas for improvement and implement best practices across all channels. Collaborating with product and sales teams, you will align marketing initiatives with business objectives to drive customer acquisition and retention. You will develop and execute A/B testing roadmaps to refine messaging and improve campaign performance. Your role will involve analyzing customer data to understand behavior and preferences, allowing you to tailor marketing efforts effectively. You will also be responsible for creating and managing content that nurtures leads and engages existing customers. As part of a growing team, you will contribute to the overall marketing strategy and help shape the future of Anrok's customer engagement efforts.

What we offer

Anrok provides a collaborative work environment where you can thrive and grow. With offices in San Francisco, New York City, and Salt Lake City, you will have the opportunity to work in-person three days a week, fostering teamwork and innovation. We value diversity and encourage applicants from all backgrounds to apply. Our commitment to employee development means you will have access to resources and training to enhance your skills. We offer competitive compensation and benefits, including health insurance and opportunities for professional growth. Join us in making compliant digital commerce a reality for businesses worldwide.