Senior Creative Strategist, Performance Marketing

Who you are

You have a deep understanding of performance marketing, particularly in the realm of social media, with a focus on Meta platforms. Your experience includes developing creative strategies that resonate with diverse audiences, and you have a knack for analyzing consumer behavior to inform your campaigns. You thrive in a fast-paced environment where creativity meets data-driven decision-making, and you are passionate about pushing the boundaries of what effective advertising can achieve.

With a background in marketing, you have honed your skills in crafting compelling narratives and visuals that capture attention and drive action. You are well-versed in the latest trends in digital marketing and are always looking for inspiration, whether from successful campaigns or emerging technologies. Your analytical mindset allows you to assess the performance of your creative work, ensuring that each campaign is optimized for maximum impact.

You are a collaborative team player who enjoys working closely with cross-functional teams, including designers and data analysts, to bring your creative visions to life. Your communication skills enable you to articulate your ideas clearly and persuasively, making it easy for others to understand and support your strategies. You are committed to continuous learning and improvement, always seeking feedback and new insights to enhance your work.

Desirable

Experience with A/B testing and performance metrics is a plus, as is familiarity with various creative tools and platforms. You may have a portfolio of successful campaigns that demonstrate your ability to drive growth through innovative marketing strategies.

What you'll do

In this role, you will take ownership of the creative lifecycle for Scribe's paid social initiatives, particularly on Meta platforms. You will conduct thorough research and develop insights that inform your creative concepts, ensuring that each campaign aligns with Scribe's brand values and objectives. Your responsibilities will include scripting and concepting ads that not only capture attention but also convert viewers into users.

You will analyze campaign performance data to refine your strategies continuously, leveraging insights to optimize future creative efforts. Collaborating with the marketing team, you will brainstorm and execute innovative ideas that elevate Scribe's presence in the market. Your role will also involve staying updated on industry trends and competitor strategies, allowing you to position Scribe effectively within the competitive landscape.

What we offer

Scribe provides a dynamic work environment where creativity and collaboration are at the forefront. You will have the opportunity to work with a talented team dedicated to making a significant impact in the world of workflow optimization. We offer competitive compensation and benefits, along with a culture that values diversity and inclusion. Join us in our mission to transform how people work and make a difference in the lives of millions.