Product Marketing Manager , WW Prime CXO

Who you are

You have a strong background in product marketing, particularly in developing and executing go-to-market strategies that resonate with customers. Your experience includes driving content experimentation and optimizing customer experiences across various touchpoints. You are adept at analyzing performance metrics and translating insights into actionable strategies that enhance customer engagement. You thrive in collaborative environments, working closely with cross-functional teams to ensure alignment and effectiveness in marketing initiatives. Your ability to ideate and execute marketing campaigns is complemented by your analytical skills, allowing you to assess the impact of your efforts on customer satisfaction and brand loyalty.

Desirable

Experience in subscription-based services or e-commerce is a plus, as is familiarity with customer journey mapping and lifecycle marketing. You are comfortable using data analytics tools to inform your decisions and have a knack for creative problem-solving. A background in digital marketing and content strategy will help you excel in this role, as will your understanding of customer behavior and market trends.

What you'll do

As a Product Marketing Manager on the WW Prime CXO team, you will be responsible for driving the go-to-market strategy for new Prime product launches globally. You will focus on enhancing customer messaging and experience through content experimentation across the Prime lifecycle. Your role will involve collaborating with various locale marketing teams to plan and execute experimentation roadmaps based on market-specific insights. You will ideate on content experiments and manage the end-to-end setup of onsite and outbound campaigns, ensuring that they align with the overall marketing strategy. Analyzing results and providing actionable insights into performance will be a key part of your responsibilities, helping to continuously improve customer experiences and drive growth for the Prime brand.

What we offer

At Amazon, you will be part of a dynamic team that is dedicated to optimizing customer experiences for millions of Prime members worldwide. We offer a collaborative work environment where your contributions will directly impact the growth of our subscription service. You will have opportunities for professional development and growth within the company, as well as access to a range of benefits that support your well-being and work-life balance. Join us in our mission to delight customers and innovate in the subscription space.