Amazon Advertising is a key strategic focus for Amazon and is in a rapid and exciting growth phase. Within Amazon Advertising, the Ad Tech Organization is comprised of professionals focused on developing strategic partnerships and driving adoption of Amazon Ad Tech products across agencies and enterprise clients.
As a Ad Tech Business Developer, you will focus on driving the adoption of the Amazon DSP, APIs, and cloud products for marketing analysis. You will build broader relationships with digital marketing decision makers, including CMOs, CTOs, procurement and marketing leaders, as well as programmatic advertising leaders to further educate holistic reasons for deeper investment within programmatic. You will work collaboratively with account teams, agency business development teams, and product teams internally, enabling solutions for marketers and creating significant new business opportunities for Amazon Advertising. You will work closely with Amazon Advertising solutions architects to develop and promote ad tech solutions for enterprise marketers and help evolve our technology offerings for more rapid adoption by our customers. You are also responsible for building cross functional internal partnerships with AWS in order to bring to client stakeholders innovative solutions that bridge cloud and Ad Tech products.
The ideal candidate will have a business development, enterprise sales or consulting and solution sales background, experience selling and implementing large-scale projects with marketers at the CMO/CXO/VP or senior decision maker level, and a deep understanding of DSP, SaaS companies and ad tech partners used by enterprise marketers. They should demonstrate an ability to think strategically and analytically about business, product, and technical challenges, with the ability to build and convey compelling value propositions by working cross-organizationally. Finally, this person must have demonstrated an ability to work collaboratively to build processes and scale knowledge across internal teams to grow an organization’s sales capabilities.
Key job responsibilities
Align with your partner on short- to-long-term business focuses and key goals and develop Joint Business Plan (JBP) related to AdTech business.
Lead the execution of the agreed JBP and achieve key goals.
As for advertisers, understand their business and marketing strategies and goals deeply, also understand their technology stack related to data and advertising, and draws and implements specific plans on how to utilize Amazon's ad tech solutions to achieve the customer's business and marketing goals.
Understand both partners and advertisers key decision makers, build relationships, educate them with the advantages of investing in Amazon's ad tech solutions, and obtain support for proposed execution plans.
In addition to tasks related to goals, understand the strategies of Amazon's ad tech and CN's Amazon ads business, and demonstrate ownership in contributing to the overall business growth.
Become the owner of AdTech product functions, develop strategies to promote them, create plans, involve relevant teams and execute them, and report results
About the team
We have 3 members based in Beijing, Shanghai, and HK. All of them are reporting directly to Head of APAC AdTech Sales based in JP, but we have a CN team lead in Beijing who make day-to-day decisions and drive collaboration with local stakeholders.5+ years of B2B sales experience
5+ years of selling programmatic advertising products experience
5+ years of business development
Experience building customer relationships
Experience managing relationships with senior managements (CMO, CTO, Head of Trading etc.)Experience building, executing and scaling cross-functional programs or advertising campaigns from concept to completion
Experience using data and metrics to measure impact and determine improvements
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