Lead Product Marketing Manager, Process Automation

Who you are

You have a proven track record in product marketing, with at least 5 years of experience in a similar role. Your ability to translate complex technical concepts into compelling narratives sets you apart, and you thrive in collaborative environments where you can partner with product management and sales teams. You are results-driven and understand the importance of accountability in achieving business objectives. Your storytelling skills are exceptional, allowing you to craft messages that resonate with diverse audiences. You are comfortable working in a fast-paced environment and can adapt to changing priorities while maintaining a focus on quality and excellence.

Desirable

Experience in automation technologies, particularly workflow orchestration and robotic process automation (RPA), is a plus. Familiarity with go-to-market strategies and sales enablement tools will enhance your effectiveness in this role. You are passionate about driving commercial success and have a keen understanding of market dynamics in the technology sector.

What you'll do

In this role, you will be responsible for developing and executing the go-to-market strategy for Appian's process automation capabilities. You will collaborate closely with product management to understand the technical strengths of the products and translate them into marketable messages. Your role will involve creating strategic sales playbooks that empower the sales team to effectively communicate the value of Appian's offerings. You will also work on building a messaging framework that highlights the unique selling points of the automation solutions, ensuring that they stand out in a competitive landscape. As a lead, you will mentor junior team members and contribute to the overall marketing strategy, aligning it with the company's goals and objectives.

What we offer

Appian fosters a culture of collaboration and excellence, where every team member is encouraged to contribute to the company's success. You will have the opportunity to work in a dynamic environment that values innovation and accountability. The role is based at our headquarters in McLean, Virginia, where you will be part of a passionate team dedicated to achieving ambitious goals together. We offer competitive compensation and benefits, along with opportunities for professional growth and development within the organization.