Senior Product Marketing Manager

Who you are

You have extensive experience in product marketing, ideally within the financial services or technology sectors. Your background includes developing and executing marketing strategies that resonate with small and medium-sized enterprises (SMEs). You understand the unique challenges faced by SMEs and are passionate about providing solutions that simplify their business processes.

You possess strong analytical skills, enabling you to make data-driven decisions that enhance marketing effectiveness. Your ability to collaborate with cross-functional teams, including product development and sales, ensures that marketing initiatives align with business goals. You are adept at communicating complex concepts in a clear and engaging manner, making you an effective advocate for your products.

You thrive in fast-paced environments and are comfortable managing multiple projects simultaneously. Your creativity and strategic thinking allow you to develop innovative marketing campaigns that capture the attention of your target audience. You are also familiar with digital marketing tools and techniques, which you leverage to optimize campaign performance.

Desirable

Experience in the banking or fintech industry is a plus, as is familiarity with the German market. You may have a network of contacts within the SME community, which can help you drive awareness and adoption of Tide's offerings. A background in user experience or product design can also enhance your ability to contribute to product development discussions.

What you'll do

In this role, you will lead the marketing efforts for Tide's business accounts in Germany. You will develop and implement marketing strategies that effectively communicate the value proposition of Tide's offerings to SMEs. This includes creating compelling content, managing digital marketing campaigns, and analyzing performance metrics to refine your approach.

You will collaborate closely with the product team to ensure that marketing initiatives align with product development and enhancements. Your insights will help shape the product roadmap, ensuring that Tide's offerings meet the needs of the German market. You will also work with the sales team to provide them with the tools and resources they need to effectively engage potential customers.

You will be responsible for conducting market research to identify trends and opportunities within the SME sector. This research will inform your marketing strategies and help you position Tide as a leader in the small business banking space. You will also engage with customers to gather feedback and insights that can be used to improve product offerings and marketing messages.

What we offer

Tide offers a dynamic work environment where you can make a significant impact on the growth of our business in Germany. You will have the opportunity to work with a diverse team of professionals who are passionate about helping SMEs succeed. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement.

Join us at Tide and be part of a mission-driven company that is transforming the small business banking landscape. Your contributions will help shape the future of banking for SMEs, making a real difference in their lives and businesses.