Paid Social Manager

Who you are

You have a strong background in digital marketing, particularly in managing paid social campaigns across various platforms. With at least 3-5 years of experience in a similar role, you understand the nuances of user acquisition and retention in the competitive landscape of cryptocurrency and blockchain. You are data-driven, using analytics to inform your strategies and optimize campaigns for better performance. Your familiarity with tools like Google Ads and Facebook Ads allows you to create targeted campaigns that resonate with diverse audiences across the Asia-Pacific region.

You possess excellent communication skills, enabling you to collaborate effectively with cross-functional teams, including product, design, and engineering. You are comfortable presenting insights and strategies to stakeholders, ensuring alignment on marketing goals and objectives. Your analytical mindset helps you interpret data trends and make informed decisions that drive user engagement and growth.

Desirable

Experience in the cryptocurrency or fintech space is a plus, as it gives you a deeper understanding of the market dynamics and user behavior. Familiarity with A/B testing and conversion rate optimization techniques will enhance your ability to refine campaigns and achieve better results. You are proactive in staying updated with the latest trends in digital marketing and are eager to experiment with new strategies to improve performance.

What you'll do

In this role, you will be responsible for developing and executing paid social media strategies aimed at acquiring high-quality users for Binance. You will manage campaigns across platforms such as Facebook, Instagram, and Twitter, ensuring they align with our overall marketing objectives. Your focus will be on maintaining healthy CPA and ROAS targets while maximizing user engagement and conversion rates.

You will analyze campaign performance data regularly, using insights to optimize ongoing campaigns and inform future strategies. Collaborating closely with the analytics team, you will track key performance indicators and report on the effectiveness of your marketing efforts. Your ability to interpret data will be crucial in making adjustments that enhance campaign performance and drive user acquisition.

Additionally, you will work with the content team to create compelling ad copy and visuals that resonate with our target audience. Your creativity will play a key role in developing engaging content that captures attention and encourages users to take action. You will also stay informed about industry trends and competitor activities, using this knowledge to inform your strategies and maintain Binance's competitive edge in the market.

What we offer

At Binance, we offer a dynamic work environment where innovation and creativity are encouraged. You will have the opportunity to work with a talented team of professionals who are passionate about blockchain technology and its potential to transform the financial landscape. We provide competitive compensation and benefits, along with opportunities for professional growth and development.

Join us in our mission to build an inclusive financial ecosystem that advances the freedom of money and improves financial access for people around the world. We believe in the power of digital assets and blockchain technology to create a better future, and we are looking for individuals who share this vision to join our team.