Empowering communication for businesses worldwide
Twilio (NYSE: TWLO) is a leading cloud communications platform that empowers over 150,000 businesses, including major brands like Deliveroo, Duolingo, and Toyota, to enhance customer engagement through its easy-to-use APIs. Headquartered in the Financial District of San Francisco, Twilio has raised ...
Twilio offers generous annual time off, comprehensive health programs, and remote work opportunities. Employees can also earn a Twilio track jacket by...
Twilio's culture is rooted in innovation and customer-centricity, stemming from its origins in simplifying communications for businesses. The company ...
Twilio • Remote - US
Twilio is seeking a Senior ABM Manager, Expansion to develop and implement account-based marketing programs aimed at driving expansion within existing customers. This role requires collaboration with various teams to deliver personalized marketing campaigns.
You have a strong background in account-based marketing, with at least 5 years of experience in developing and executing marketing strategies that drive customer engagement and revenue growth. You understand the importance of collaboration and have worked closely with sales and customer success teams to align marketing efforts with business objectives. Your analytical skills allow you to leverage data for optimization and performance measurement, ensuring that marketing programs are effective and impactful. You are passionate about creating personalized customer experiences and have a track record of successfully managing multi-channel campaigns.
Experience in the technology or communications sector is a plus, as is familiarity with AI technologies that enhance marketing efforts. You are comfortable using marketing automation tools and have a good understanding of digital marketing metrics. A creative mindset that allows you to think outside the box and develop innovative marketing plays will set you apart.
In this role, you will be responsible for developing, implementing, and refining account-based marketing programs focused on high-priority accounts. You will collaborate closely with Integrated Campaigns, Sales Development Representatives (SDRs), Account Executives (AEs), and Customer Success Managers (CSMs) to deliver targeted, personalized campaigns that deepen customer engagement. Your role will involve analyzing program performance and leveraging data to optimize marketing strategies, ensuring that they align with business goals and drive revenue growth. You will also be tasked with creating impactful marketing plays that resonate with existing customers and encourage expansion within their accounts.
Twilio offers a remote-first work environment that fosters a strong culture of connection and inclusion. You will be part of a vibrant team that values diverse experiences and perspectives. The company is committed to your professional growth and provides opportunities for skill development and career advancement. Additionally, Twilio emphasizes work-life balance and offers flexible working arrangements to support your personal and professional needs.
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