Integrated Marketing Manager, Content

Who you are

You have 4-6 years of experience in integrated marketing, with a strong focus on content creation and campaign execution. You thrive at the intersection of storytelling and execution, bringing brand narratives to life through various marketing assets. Your background includes working collaboratively with product marketing, demand generation, and field marketing teams to ensure cohesive campaign strategies. You possess excellent communication skills, allowing you to articulate ideas clearly and effectively across different teams. You are detail-oriented and have a knack for managing multiple projects simultaneously, ensuring that all content meets high-quality standards and aligns with brand guidelines. You are comfortable using various digital marketing tools and platforms to track performance and optimize campaigns. You understand the importance of data-driven decision-making and are eager to leverage analytics to enhance marketing effectiveness.

What you'll do

In this role, you will be responsible for developing and managing a high volume of marketing assets that power integrated campaigns. This includes creating content for emails, landing pages, digital ads, webinars, and event collateral. You will collaborate closely with product marketing to ensure that all content supports product launches and customer proof points. You will also work with demand generation teams to create compelling content that drives user engagement and conversion. Your role will involve analyzing campaign performance metrics to refine strategies and improve outcomes. You will play a key role in shaping how campaigns look, sound, and perform, ensuring that all marketing materials reflect Verkada's brand standards. You will participate in brainstorming sessions to generate innovative ideas for content and campaigns, contributing to the overall marketing strategy. Additionally, you will stay updated on industry trends and best practices to keep Verkada's marketing efforts competitive and effective.

What we offer

Verkada offers a dynamic work environment where you can grow your marketing skills and make a significant impact on the company's success. You will have the opportunity to work with a talented team of professionals who are passionate about transforming physical security through innovative marketing strategies. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in shaping the future of security technology and making a difference for organizations worldwide.