We are looking for an entrepreneurial, innovative and analytical candidate to drive influencer marketing strategy and recruitment at scale for the Amazon Influencer program.
This person must be able to work at the strategic level (using customer behavior and data to generate strategies for growth) and at the tactical level (optimizing campaigns, analyzing traffic data and solving problems). This candidate will possess both a creative and strategic mindset and able to engage a range of influencers especially in the Millennial and Gen Z female segment.
They will also possess great project management and influencing skills to work across multiple teams to achieve success. The successful candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software.
Experience in marketing, social media and influencer content is highly desired. Our environment requires someone who is flexible, detail-oriented, and comfortable working with multiple teams, vendors, or partners This position offers an exciting opportunity to work in marketing at one of the leading global technology companies.
Key job responsibilities
* Collaborate with team leader to grow Amazon Influencer Program.
* Contribute to the development of influencer recruiting and marketing strategy across all social platforms and communities to increase program awareness and drive engagement.
* Support development of a monthly social media calendar that aligns with new launches, marketing priorities, and social holidays.
* Experience editing/creating social content leveraging UGC, influencer, and owned video footage + images is a plus.
* Stay updated on the latest social media best practices and trends.
* Work closely with cross-functional teams to align efforts with overall marketing strategies and campaigns.
* Own administrative tasks related to influencer partnerships.
About the team
The Category & Channel Growth Marketing team manage a variety of programs, both paid and free, that generate sales and customer growth for Amazon Japan. Across critical categories that are under-penetrated on Amazon Japan and channels: including Search (SEM/SEO), Creators (Affiliates and Influencers), social media, Outbound (Email and Push Notification) and Mobile Ads. On the technology side, this team leads fundamental improvements to in-house ML targeting and bidding platforms underpinning the various marketing channels as well as JP expansion of global new marketing tech initiatives and automation to drive scale of their operations. This team is expected to create growth strategies across a range of product families, while also propose and drive change to operating models that enable agile innovation cycles and customer insight improvements to better serve the Japanese customer in their shopping journey.
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- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience equally comfortable building strategic marketing plans and executing at a tactical level
- Experience developing and executing successful social media and influencer campaigns.
- Deep understanding of social media platforms including TikTok, Instagram, Facebook, and YouTube.
- Business Level Japanese.- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
- Business level English
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