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Meta (Facebook) • Los Angeles, CA, Menlo Park, CA, New York, NY, San Francisco, CA
Meta is seeking a Consumer Product Marketing Manager to lead product marketing initiatives for Meta AI, impacting over 1 billion users globally. You'll drive audience insights and go-to-market strategies across various platforms. This role requires strong analytical and creative skills.
You have 5+ years of experience in product marketing, particularly in consumer technology or AI products — you've successfully led marketing initiatives that resonate with diverse audiences and drive engagement. Your analytical mindset allows you to derive actionable insights from data, influencing product strategies effectively. You excel in crafting compelling positioning and messaging that captures the essence of innovative products, ensuring they stand out in a competitive landscape. Collaboration is key for you; you thrive in cross-functional environments, working closely with product managers, engineers, and designers to bring marketing strategies to life. Your creativity shines through in your ability to develop engaging campaigns that not only inform but also inspire users to adopt new technologies. You have a strong bias for execution, managing multiple projects simultaneously while maintaining a keen focus on results. Passionate about AI, you stay updated on industry trends and user needs, ensuring your marketing efforts are always relevant and impactful.
In this role, you will lead product marketing for Meta AI, overseeing inbound, go-to-market, and outbound initiatives that enhance user engagement and adoption. You will analyze audience insights to inform product strategies, ensuring that marketing efforts align with user needs and market trends. Crafting positioning and messaging will be a core responsibility, as you work to articulate the value of Meta AI across various platforms including Facebook, Instagram, and WhatsApp. You will collaborate with other product marketing managers to coordinate fast-moving go-to-market efforts, ensuring that new AI experiences are effectively communicated to users. Your role will involve leading complex projects that require strategic thinking and execution, driving initiatives that increase awareness and engagement with Meta AI. You will also be responsible for measuring the success of marketing campaigns, using data to refine strategies and improve outcomes continuously. Your ability to influence product strategies through market insights will be crucial in shaping the future of Meta AI and its impact on users worldwide.
At Meta, you will be part of a dynamic team that is at the forefront of AI innovation. We offer a collaborative work environment where your ideas and contributions are valued. You will have the opportunity to work on projects that reach billions of users, making a significant impact in the tech industry. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of AI and enhancing user experiences across our platforms.
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