
Transforming location data into actionable insights
GroundTruth is a leading location-based marketing and advertising platform headquartered in the World Trade Center, New York, NY. The company has raised $139.7 million in funding through its Series E round and serves a diverse range of clients by providing actionable insights into audience behavior ...
GroundTruth offers comprehensive benefits including 100% covered medical plans, generous parental leave, flexible schedules, and a robust 401k employe...
GroundTruth fosters a unique culture centered around the value of location data, emphasizing accuracy and actionable insights. The company encourages ...

GroundTruth • Remote, India
A bit about us
GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.
With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.
Learn more at groundtruth.com.
We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.
Role : Data Analyst
Location : Remote, India
Role Characteristics:
Analytics team provides analytical support to multiple stakeholders (Product, Engineering, Business development, Ad operations) by developing scalable analytical solutions, identifying problems, coming up with KPIs and monitor those to measure impact/success of product improvements/changes and streamlining processes. This will be an exciting and challenging role that will enable you to work with large data sets, expose you to cutting edge analytical techniques, work with latest AWS analytics infrastructure (Redshift, s3, Athena, and gain experience in the usage of location data to drive businesses. Working in a dynamic start up environment will give you significant opportunities for growth within the organization. A successful applicant will be passionate about technology and developing a deep understanding of human behavior in the real world. They would also have excellent communication skills, be able to synthesize and present complex information and be a fast learner.
You Will:
Technical Skills (Must have)
Other Skills (Must have)
What we offer
At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
To ensure your application is properly reviewed, we kindly ask that you submit your resume and optional cover letter through the designated application portal. Applications submitted via the "Contact Us" form on our website will not be considered.
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