Senior Associate, Consumer Lifecycle Marketing

Who you are

You have a strategic mindset and a creative approach to retention marketing, with a proven track record of building lasting relationships with consumers. You excel at launching and iterating on CRM programs that drive growth and retention, and you are comfortable navigating both high-level strategy and detailed campaign execution. Your experience includes collaborating with cross-functional teams and making data-informed decisions to achieve business objectives. You are adept at analyzing the impact of marketing initiatives on key business metrics and optimizing campaigns for maximum effectiveness. You thrive in a fast-paced environment and are passionate about enhancing customer experiences through personalized marketing strategies. You understand the importance of building consensus and trust with partners across the organization, ensuring that all marketing efforts align with broader business goals.

Desirable

Experience in the food delivery or e-commerce industry is a plus, as is familiarity with various marketing tools and platforms that enhance customer engagement. A background in data analysis and a strong understanding of customer behavior will set you apart in this role.

What you'll do

In this role, you will focus on creating and maintaining campaigns and workflow strategies for the US Marketplace retention efforts. This includes developing offers, determining cadence, and conducting audience testing to optimize engagement. You will analyze the impact of your initiatives on key business metrics such as order rates and revenue, ensuring that your strategies are effective and aligned with company goals. You will also engage in creative ideation and iteration, working closely with internal creative resources to optimize marketing materials. Your responsibilities will involve consulting and overseeing strategy for various customer experience workstreams, ensuring that all marketing efforts are cohesive and impactful. You will collaborate with teams across the organization, including strategy and operations, brand, and product, to ensure that marketing initiatives are well-integrated and support overall business objectives. Your role will require you to stay informed about industry trends and consumer behavior, allowing you to adapt strategies as needed to meet changing market demands.

What we offer

At DoorDash, we value innovation and creativity, and we provide a supportive environment where you can thrive. You will have the opportunity to work with a talented team dedicated to enhancing customer experiences and driving business growth. We offer competitive compensation and benefits, as well as opportunities for professional development and career advancement. Join us in our mission to connect people with the best in their cities and make a meaningful impact in the world of food delivery.