Brand Media Manager

Who you are

You have a strong background in brand marketing, with experience in planning and executing media strategies that resonate with audiences. You understand how to create emotional connections through media investments and are skilled at analyzing performance metrics to optimize campaigns. You thrive in collaborative environments, working closely with performance marketing, creative teams, and external agencies to ensure cohesive messaging and branding.

You are a forward-thinking problem solver who is not afraid to take bold steps to enhance brand visibility. Your ability to connect with diverse teams and stakeholders allows you to drive initiatives that align with the company's vision. You are passionate about e-commerce and understand the nuances of blending community, shopping, and entertainment in a digital landscape.

Desirable

Experience in live shopping or e-commerce platforms is a plus, as is familiarity with various media channels including digital, TV, audio, and out-of-home advertising. You are comfortable using data to inform your decisions and can adapt strategies based on market trends and consumer behavior.

What you'll do

As a Brand Media Manager at Whatnot, you will be responsible for shaping how the world discovers and understands the brand. You will lead efforts to drive brand awareness through high-impact media investments, ensuring that campaigns effectively spotlight what makes Whatnot unique. Your role will involve planning, buying, and optimizing across all brand media channels, including digital, TV, audio, and out-of-home.

You will collaborate with the performance marketing team to align brand initiatives with ongoing marketing efforts, ensuring a unified approach to growth. Your work will accelerate both buyer and seller growth while strengthening brand consideration at scale. You will analyze campaign performance and make data-driven recommendations to enhance effectiveness and reach.

In this role, you will also serve as a connector across various teams, including brand, creative, and agency partners, fostering collaboration and ensuring that all marketing efforts are cohesive and aligned with the company's goals. You will be instrumental in developing strategies that resonate with the community and drive engagement.

What we offer

Whatnot offers a dynamic work environment where innovation is encouraged and valued. You will have the opportunity to work with a passionate team dedicated to redefining e-commerce. The company supports remote co-location, allowing for flexibility in your work arrangements. You will be part of a rapidly growing marketplace that is committed to bringing people together through commerce, and your contributions will directly impact the company's success and growth trajectory.