Product Marketing Manager I, Rider Growth

Who you are

You are a creative and experiment-minded marketer with a strong desire to make a tangible impact on user acquisition. You have a user-first mindset and a curiosity for data and optimization, which drives your approach to crafting effective marketing messages. You thrive in collaborative environments, working closely with teams across Product, Marketing, Research, Design, and Engineering to achieve shared goals. Your ability to think strategically and execute tactically makes you an asset in driving growth initiatives. You understand the importance of experimentation in marketing and are eager to test hypotheses to improve user engagement and conversion rates.

What you'll do

In this role, you will own the roadmap for new rider content strategy, determining the types of marketing content and tactics that will effectively convert new signups into riders. You will drive experimentation by collaborating with cross-functional teams to test various approaches in onboarding and user engagement. Your responsibilities will include analyzing data to inform marketing strategies and optimizing user experiences based on insights gained from testing. You will play a key role in shaping customer journeys and ensuring that new users are inspired to take their first ride with Uber. Your work will directly contribute to unlocking significant growth for Uber in key regions around the world.

What we offer

Uber provides a dynamic work environment where creativity and collaboration are encouraged. You will have the opportunity to work on high-impact projects that shape the future of rider growth. The company values its employees and offers a supportive culture that fosters professional development. You will be part of a team that is dedicated to making a difference in the lives of riders globally. Uber also emphasizes the importance of work-life balance and encourages employees to engage in meaningful work while enjoying their personal lives.