Senior Director, Paid Social

Who you are

You are an entrepreneurial and strategic leader with extensive experience in paid social marketing — you have a proven track record of transforming marketing programs into sophisticated, customer-centric journeys. Your ability to pioneer diversification across channels and formats sets you apart, as you understand how to build lasting customer trust and drive sustainable growth. You thrive in high-impact roles and are comfortable managing significant budgets while setting the agenda for creative innovation.

With a strong background in leading and mentoring high-performance teams, you foster a culture of innovation, accountability, and agility. You are adept at architecting global visions and long-term strategic plans, ensuring that your team is aligned with the company’s growth objectives. Your experience in managing multi-million dollar budgets equips you with the skills to make informed investment decisions that maximize ROI.

You are passionate about social media and understand the nuances of various platforms like Meta and TikTok — your expertise allows you to navigate the complexities of social marketing and leverage advanced measurement frameworks to inform your strategies. You are a builder and a strategist, ready to take on the challenge of leading HelloFresh’s paid social initiatives.

Desirable

Experience in a fast-growing company or startup environment is a plus, as is familiarity with the food or e-commerce industry. You are comfortable with data-driven decision-making and have a strong analytical mindset that helps you assess performance and optimize campaigns effectively.

What you'll do

In this pivotal leadership role, you will spearhead HelloFresh’s transformation into a social-first brand — your primary responsibility will be to architect a holistic, full-funnel growth engine designed to deliver ambitious, sustainable growth. You will lead the charge in transforming the paid social program, ensuring it aligns with the overall customer journey and enhances brand visibility.

You will assume full ownership of the multi-million dollar paid social budget, setting the agenda for creative innovation and pioneering expansion into a diverse portfolio of social channels. Your role will involve designing a scalable operating model that emphasizes speed and precision, while also championing advanced measurement frameworks that inform high-level investment decisions.

As a key leader within the Growth Organization, you will collaborate with dynamic teams across the business to bring HelloFresh’s vision of “changing the way people eat forever” to life. You will mentor and scale a high-performance global marketing team, fostering a culture that encourages innovation and accountability. Your strategic insights will guide the team in navigating the complexities of social media marketing, ensuring that campaigns resonate with target audiences and drive engagement.

What we offer

HelloFresh provides a comprehensive benefits package that includes a development budget, German language learning budget, and access to the HelloFresh Academy. We prioritize your well-being with mental health support, transportation perks, and working-parent-friendly benefits. Our commitment to employee wellness is reflected in our 24/7 gym access, wellbeing platforms like Headspace and Spill, and sabbatical leave options. At HelloFresh, we believe in creating a lifestyle of perks and possibilities, making it not just a workplace but a community where you can thrive.