We are seeking a talented and motivated Advertising Solutions Manager to join our IN LCS Advertising team. This role will serve as a key liaison between Category marketing teams and Advertising, focusing on seamlessly integrating advertising solutions into category marketing properties while ensuring optimal performance and revenue growth.
Key job responsibilities
Key Responsibilities:
> Partner closely with Category marketing teams to identify and implement advertising integration opportunities
> Develop strategic plans to monetize category marketing properties through innovative advertising solutions
> Ensure advertising placements enhance rather than detract from the customer experience
> Drive collaboration between Category teams and Advertising stakeholders to achieve mutual objectives
Strategy & Execution
> Identify and evaluate new advertising opportunities within existing and upcoming category marketing properties
> Manage the end-to-end process of advertising integration, from conceptualization to implementation
> Work with tech teams to ensure smooth implementation of ad placements
> Monitor and analyze performance metrics of integrated advertising solutions
> Provide regular reporting on key performance indicators to stakeholders
> Recommend and implement optimizations to improve advertising effectiveness
> Track revenue impact and ROI of integrated advertising initiatives
Stakeholder Management
> Build and maintain strong relationships with Category marketing teams
> Coordinate with multiple stakeholders including Product, Tech, and Sales teams
> Facilitate communication between different teams to ensure alignment- 2+ years of programmatic advertising experience
- Experience with Excel
- Experience analyzing data and best practices to assess performance drivers
- Experience in omni-channel marketing, search engine marketing or search engine optimization- Experience in e-commerce or online advertising
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