Paid Media Manager

We’re looking for a Paid Media Manager to take full ownership of our paid media strategy and execution across Odeko Distribution and Barista Underground. This person will manage all paid acquisition channels — including Meta, Google, and emerging platforms — to drive qualified leads and direct revenue growth.

 

You’ll be inheriting programs currently managed by an external agency, with the goal of fully bringing this work in-house. This is a highly hands-on role that blends data-driven optimization with strategic growth planning. You’ll oversee everything from campaign builds and audience segmentation to reporting and budget allocation, ensuring every dollar spent delivers measurable results.

As part of the Marketing team, you’ll partner closely with the creative, brand, and sales functions to scale our customer acquisition engine, fuel our pipeline, and help the company hit aggressive growth targets.

How you’ll make an impact:

• Take complete ownership of Odeko’s paid media program, managing Meta, Google, and other performance channels.
• Plan, launch, and optimize campaigns across search, social, and display to drive B2B leads (Distribution) and eCommerce revenue (Barista Underground).
• Develop a robust testing roadmap across creative, targeting, bidding, and landing page strategies to maximize ROI.
• Manage budgets, pacing, and performance reporting; forecast spend and results across multiple channels.
• Partner with our Sales team to improve lead quality, handoff, and close rates.
• Collaborate with Creative and Brand Marketing to develop assets and messaging that convert.
• Transition campaigns from our current agency partner and establish in-house processes, tools, and best practices.
• Analyze performance and present actionable insights regularly to leadership.
• Explore and pilot new paid channels and opportunities for growth.

About you: 

• 5+ years of hands-on experience managing paid media campaigns (Meta, Google Ads, YouTube, and/or other digital channels).
• Proven success driving measurable performance outcomes across both lead generation and eCommerce objectives.
• Strong analytical mindset — fluent in data analysis, attribution, conversion tracking, and reporting.
• Highly organized and able to manage multiple campaigns, budgets, and timelines with precision.
• Comfortable owning the entire paid media function end-to-end — from strategy to execution to optimization.
• Skilled in A/B testing, audience segmentation, and funnel optimization.
• Experience working closely with Sales or Growth teams to align on lead quality and downstream performance.
• Strong communication skills; can translate results and insights into clear recommendations for stakeholders.
• Excited by the opportunity to build, scale, and continuously improve Odeko’s in-house performance marketing engine.
  
  
  Compensation for this role is between $110,000 - $120,000