Sr. Director, US Growth Strategy

Who you are

You have a proven track record of leading growth strategies in competitive markets — your experience includes developing and executing marketing plans that resonate with diverse consumer bases. You possess strong cross-functional leadership skills, enabling you to influence product development and marketing campaigns effectively. Your entrepreneurial mindset allows you to navigate challenges and drive results in a large corporate environment. You are adept at analyzing market trends and consumer behavior, using data to inform your strategies and decisions. You thrive in collaborative settings, working closely with global teams to ensure brand consistency and effective localization of marketing messages. Your financial acumen helps you manage budgets and track key performance indicators to measure success.

Desirable

Experience in the health and wellness industry is a plus, as is familiarity with global logistics and e-commerce. A background in digital marketing and brand management will enhance your ability to lead the US growth strategy effectively.

What you'll do

As the Director of US Growth Strategy at iHerb, you will serve as the voice of the US market within the organization, providing expert counsel to global teams on product development and marketing strategies. You will collaborate with regional marketing teams to ensure that campaigns are tailored to the US consumer while maintaining brand consistency. Your role will involve partnering with product development teams to influence the product roadmap, ensuring alignment with market needs and trends. You will also work closely with finance to develop and manage the US market budget, tracking performance metrics to assess the effectiveness of growth initiatives. Your strategic planning skills will be crucial in identifying opportunities for expansion and establishing a strong brand presence in the competitive US market.

What we offer

At iHerb, we offer a dynamic work environment where you can make a significant impact on our growth trajectory. You will have the opportunity to lead a talented team and collaborate with global experts in the health and wellness industry. We provide competitive compensation and benefits, along with opportunities for professional development and career advancement. Join us in our mission to enhance the health and wellness of consumers worldwide.