Product Marketing Manager

Who you are

You have 5+ years of experience in product marketing, particularly in the digital advertising space — you've successfully driven go-to-market strategies and understand the nuances of market requirements. Your background includes working with major platforms like Facebook and Instagram, where you've influenced product development through market research and analysis.

You possess strong analytical skills and can translate data into actionable insights — your experience with tools like Google Analytics and Facebook Ads has equipped you to assess market needs effectively. You thrive in cross-functional environments, collaborating with product management and engineering teams to ensure alignment on product strategies.

Your communication skills are top-notch, allowing you to articulate complex ideas clearly to various stakeholders — whether you're presenting to executives or working with team members, you can navigate discussions with ease. You are adept at managing multiple projects simultaneously, demonstrating your ability to prioritize and deliver results in a fast-paced setting.

You have a deep understanding of the digital advertising landscape and can identify opportunities for product improvement — your insights have led to successful marketing initiatives that drive user engagement and product adoption. You are comfortable navigating ambiguity and can independently drive projects to completion.

Desirable

Experience in monetization strategies or product management would be a plus — you understand how to balance user needs with business objectives. Familiarity with emerging trends in digital marketing and advertising can set you apart as a candidate.

What you'll do

As a Product Marketing Manager at Meta, you will be responsible for driving market requirements and go-to-market plans for our advertising solutions — your role will involve assessing market needs and conducting research to influence new product development. You will evaluate approaches to mitigate product risks and own the go-to-market strategy for our advertiser interfaces.

You will lead both inbound and outbound product marketing initiatives, influencing product strategies and positioning for target audiences — your efforts will drive awareness and adoption of our products across various platforms. Collaborating with cross-functional partners, you will ensure that marketing efforts align with product development and business goals.

Your responsibilities will include analyzing market trends and user feedback to identify opportunities for product enhancements — you will work closely with product management to ensure that our offerings meet the needs of advertisers. You will also be tasked with developing marketing materials and campaigns that effectively communicate the value of our products to potential users.

In this role, you will have the opportunity to shape the marketing strategy for products used by billions of people worldwide — your contributions will directly impact how advertisers engage with our platforms. You will be expected to manage multiple concurrent projects, ensuring that all initiatives are executed on time and within scope.

What we offer

At Meta, we provide a collaborative and innovative work environment where you can thrive — you will have access to resources and support to help you succeed in your role. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.

You will be part of a team that is dedicated to making a difference in the digital advertising space — your work will help shape the future of how businesses connect with their audiences. We offer competitive compensation and benefits, along with opportunities for professional growth and development.