Director, Performance Marketing

Who you are

You have over 5 years of experience in performance marketing, with a proven track record of scaling marketing programs across multiple channels. Your expertise in data-driven decision-making allows you to optimize customer acquisition and retention strategies effectively. You are passionate about leveraging technology to enhance marketing efforts and improve customer experiences. You thrive in collaborative environments, working closely with cross-functional teams to achieve ambitious growth targets. Your strong analytical skills enable you to interpret data and derive actionable insights that drive marketing success. You are adept at managing teams and agencies, ensuring alignment and execution of marketing strategies across various platforms.

Desirable

Experience in the healthcare or wellness industry is a plus, as it provides you with a unique perspective on customer needs and behaviors. Familiarity with CRM tools and lifecycle marketing strategies will enhance your ability to drive customer engagement and retention. A creative mindset that embraces experimentation and innovation will help you stand out in this role.

What you'll do

In this role, you will own and scale Prenuvo's performance marketing initiatives, focusing on both acquisition and retention strategies. You will develop and execute multi-channel marketing campaigns across TV, OTT, OOH, Print, Digital, Email, SMS, and Push notifications. Your responsibilities will include optimizing the customer journey from lead generation to conversion and retention, ensuring a seamless experience for users. You will analyze performance metrics to assess the effectiveness of marketing campaigns and make data-driven adjustments to improve outcomes. Collaborating with the in-house team and external agencies, you will ensure that all marketing efforts are aligned with Prenuvo's mission and goals. You will also be responsible for managing the marketing budget, ensuring that resources are allocated efficiently to maximize ROI. Your role will involve staying up-to-date with industry trends and best practices to keep Prenuvo at the forefront of performance marketing.

What we offer

At Prenuvo, you will be part of a mission-driven organization that is reshaping healthcare through innovative technology. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in a supportive environment that values creativity and collaboration, allowing you to make a meaningful impact on people's lives. Join us in our journey to transform healthcare and improve access to proactive health solutions.