Senior Manager, Marketing Operations & Automation

Senior Manager, Marketing Operations & Automation

Location: Toronto

Reports to: VP Acquisition & Lifecycle Marketing

Team: Acquisition & Lifecycle Marketing

About the Role

This is Opendoor's automation architect role—you'll be the force-multiplier that enables a lean, AI-powered marketing team to punch far above its weight. Your job is to eliminate manual work, implement AI tools across the organization, and build the infrastructure that lets our team operate at 2-3x productivity while driving better results.

You'll eliminate manual work and build the technical infrastructure that lets a lean team manage millions in marketing spend and manage personalized lifecycle campaigns across the funnel. That means: automated dashboards and reporting, AI-powered creative testing and personalization, bulletproof conversion tracking (GTM, CAPI) and targeting, and a streamlined tech stack. You'll implement AI tools, build automation workflows, and ensure every system is optimized for speed and accuracy.

What You'll Do

1. AI & Automation Implementation

• Implement and train team on AI tools for content creation, ad copy, email personalization, and creative production (e.g., Copy.ai, Jasper, Midjourney)

• Build automation workflows across marketing operations using Zapier, Make, n8n, or custom solutions

• Automate repetitive processes: campaign QA, broken link checks, UTM tracking validation, lead scoring/routing

• Scale AI-powered creative testing (goal: 100s of ad variants per month)

• Build AI email personalization engine for lifecycle campaigns

2. Marketing Analytics & Reporting Infrastructure

• Build and maintain automated marketing dashboards

• Own reporting infrastructure across all channels (paid search, paid social, TV, direct mail, lifecycle), partnering with Data Science as needed

• Surface AI-powered insights from campaign data to inform budget allocation and optimization decisions

• Build real-time performance tracking by channel, cohort, and market

• Support attribution modeling, incrementality testing, and media mix modeling initiatives

3. Event Tagging & Conversion Tracking

• Own and manage Google Tag Manager and S2S implementation across Opendoor properties

• Ensure accurate conversion data flows to ad platforms (Google Ads, Meta, DSP, etc.) to support targeting and bidding optimization

• Maintain event taxonomy and tracking documentation

• QA and troubleshoot tracking issues across the funnel

• Coordinate with Product/Engineering teams on tracking implementation

4. Marketing Tech Stack Management

• Own marketing technology stack (Iterable/CRM, Google Ads, Meta, analytics platforms, attribution tools)

• Evaluate and implement new tools that increase team productivity

• Manage vendor relationships and contract renewals

• Ensure data flows correctly between systems

• Optimize tech stack spend and consolidate redundant tools

What You'll Need

Technical Depth:

• Expert in Google Tag Manager, GA4, and conversion tracking (pixels, server-side tagging, enhanced conversions, CAPI, CM360 etc)  across major ad platforms

• Strong with automation tools (Zapier, Make, n8n) or ability to write scripts (Python, JavaScript)

• Experience implementing AI tools in marketing workflows

• Comfortable with APIs, webhooks, and technical integrations

• SQL knowledge preferred for pulling data from warehouses (Snowflake/Redshift)

Marketing Operations Experience:

• 5-7+ years in marketing operations, marketing analytics, or growth operations roles

• Experience supporting performance marketing teams at scale ($20M+ annual spend)

• Track record of building automation that measurably increases team productivity

• Understanding of multi-touch attribution, incrementality testing, and measurement best practices

• Experience with CRM/marketing automation platforms (Iterable, Braze, Salesforce Marketing Cloud, HubSpot)

Mindset & Approach:

• Builder mentality: You see manual work and immediately think "how can I automate this?"

• High agency: You don't wait for permission—you prototype solutions and show results

• AI-native: Comfortable experimenting with new AI tools and teaching others how to use them

• Systems thinker: You design scalable processes, not one-off fixes

• Hands-on executor: This is a pure IC role—you build things yourself, you don't manage people who build things

Bonus Points:

• Experience in high-consideration, high-value transactional businesses (real estate, auto, financial services)

• Background in data science, analytics engineering, or technical product management

• Built custom dashboards using BI tools (Tableau, Looker, Mode, Quicksight, Amplitude)

• Experience with media mix modeling or incrementality testing

• Experience with Segment, Snowflake, LiveRamp

• Working knowledge of brand safety/viewability and verification tools (e.g. IAS, DoubleVerify, MOAT)

Compensation

The base pay range for this position is $128,800 - $177,100 annually, plus RSUs and bonuses. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. We also offer a comprehensive package of benefits including unlimited PTO, medical/dental/vision insurance, life insurance, and 401(k) to eligible employees.