Senior Director, Field & Partner Marketing - North American Financial Institutions

Who you are

You have extensive experience in field and partner marketing, particularly within the financial services sector — you've successfully developed and executed marketing strategies that engage various stakeholders including ISOs, ISVs, distributors, banks, and resellers. Your leadership skills are complemented by a strong ability to analyze market trends and adapt strategies accordingly.

You thrive in collaborative environments and have a proven track record of building relationships with partners — your communication skills enable you to effectively convey marketing initiatives and drive alignment across teams. You are results-oriented and have a passion for creating impactful marketing campaigns that resonate with target audiences.

Your analytical mindset allows you to measure the effectiveness of marketing efforts — you are comfortable using data to inform decisions and optimize strategies for better performance. You understand the nuances of the payments industry and can leverage this knowledge to enhance partner engagement.

Desirable

Experience in managing large-scale marketing campaigns and events is a plus — you have a knack for organizing successful events that generate leads and foster relationships. Familiarity with digital marketing tools and platforms will help you in executing comprehensive marketing strategies.

What you'll do

In this role, you will lead the development of high-impact partner marketing strategies tailored for North American financial institutions — your focus will be on engaging key partners and driving demand through innovative marketing initiatives. You will collaborate closely with sales and product teams to ensure alignment and maximize the effectiveness of marketing efforts.

You will oversee the planning and execution of marketing events, ensuring they are strategically aligned with business objectives — your ability to manage logistics and coordinate with various stakeholders will be crucial. You will also be responsible for analyzing market trends and competitor activities to inform your marketing strategies.

Your role will involve mentoring and guiding a team of marketing professionals — you will foster a culture of creativity and collaboration, encouraging team members to share ideas and contribute to the overall success of marketing initiatives. You will also be tasked with measuring the success of marketing campaigns and reporting on key performance indicators to senior leadership.

What we offer

Verifone offers a dynamic work environment where innovation and excellence are at the forefront — you will have the opportunity to work with a diverse team dedicated to transforming the payments industry. We provide competitive compensation and benefits, along with opportunities for professional growth and development.

Join us in our mission to deliver cutting-edge payment solutions that enhance customer experiences and drive business success. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be a valuable addition to our team.