Senior Marketing Associate

Who you are

You have at least 3-5 years of experience in marketing, particularly in roles focused on acquisition and engagement strategies. Your background includes developing and executing marketing campaigns that resonate with target audiences, particularly within community-driven environments. You possess strong analytical skills, allowing you to assess the effectiveness of marketing initiatives and make data-driven decisions. Your creativity shines through in your ability to craft compelling brand messages that engage and inspire. You are adept at managing communication across various channels, ensuring consistency and clarity in messaging. You thrive in collaborative environments, working closely with cross-functional teams to achieve common goals. You are passionate about building relationships within communities and understand the nuances of engaging diverse audiences.

Desirable

Experience in the logistics or transportation industry is a plus, as is familiarity with digital marketing tools and platforms. Knowledge of SEO and content marketing strategies will enhance your ability to drive engagement. A background in data analysis tools, such as Google Analytics, will help you measure success and optimize campaigns effectively.

What you'll do

In this role, you will support the planning, coordinating, and executing of marketing initiatives aimed at strengthening acquisition and engagement within our driver community. You will develop creative marketing strategies that align with our brand values and resonate with our audience. Managing brand communication will be a key responsibility, ensuring that our messaging is consistent across all channels. You will analyze campaign performance and provide insights to optimize future initiatives. Collaborating with the product and operations teams, you will ensure that marketing efforts align with overall business objectives. You will also engage with our driver community to gather feedback and insights, helping to shape future marketing strategies. Your role will involve staying updated on industry trends and competitor activities to inform our marketing approach. You will contribute to the development of marketing materials and content that effectively communicate our brand message.

What we offer

Lalamove offers a dynamic work environment where you can make a significant impact on our marketing efforts. We provide opportunities for professional growth and development, encouraging you to expand your skills and knowledge. Our team values collaboration and creativity, fostering an inclusive culture where everyone's ideas are heard. We offer competitive compensation and benefits, along with a supportive work-life balance. Join us in shaping the future of logistics and community engagement.