Your all-in-one personal finance platform
SoFi, headquartered in The East Cut, San Francisco, CA, is a leading provider of mobile and online personal finance services. With over 1,000 employees, SoFi offers a comprehensive suite of products including bank accounts, loans, mortgages, and investment opportunities. The company has raised $2.7 ...
SoFi provides a range of benefits including flexible time off, paid parental leave, and a monthly contribution of up to $200 towards student loan repa...
SoFi's culture is centered around financial empowerment, aiming to provide a one-stop solution for all personal finance needs. The company's focus on ...
SoFi • United States
SoFi is seeking a Lifecycle Marketing Manager to optimize and develop marketing programs for Personal Loans. You'll collaborate with cross-functional teams to deliver data-driven insights and personalized communications. This role requires strong marketing expertise and strategic thinking.
You are a skilled marketing professional with a proven track record in developing and executing lifecycle marketing plans. You have experience working cross-functionally with teams such as Marketing, Product, and Data Science to achieve shared business objectives. Your ability to analyze data and derive insights allows you to create relevant and personalized communications that resonate with users. You understand the importance of nurturing customer relationships and are passionate about enhancing user experiences throughout their journey.
Experience in the financial services industry is a plus, as is familiarity with personal loans and related products. You are comfortable using marketing analytics tools to measure the effectiveness of your campaigns and make data-driven decisions. Your collaborative spirit enables you to work effectively with various stakeholders, ensuring alignment of marketing efforts with product and business goals.
In this role, you will lead the development and execution of lifecycle strategies aimed at acquiring new members for SoFi's Personal Loan offerings. You will collaborate closely with cross-functional teams, including Marketing, Product, Data Science, and Business Unit Leadership, to ensure that marketing initiatives align with broader business objectives. Your responsibilities will include planning and launching marketing campaigns, analyzing performance metrics, and optimizing existing programs to enhance user engagement and conversion rates. You will also be responsible for developing insights from user data to inform future marketing strategies and improve customer experiences.
At SoFi, you will be part of a forward-thinking team that is dedicated to transforming the financial services landscape. We offer a competitive salary and benefits package, along with opportunities for professional growth and development. You will work in an environment that encourages innovation and collaboration, allowing you to make a meaningful impact on the lives of our members. Join us in shaping a brighter financial future and take your career to the next level.
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