Empowering project-driven organizations with smart software
Unanet, headquartered in Dulles, VA, provides robust ERP and CRM solutions tailored for project-driven organizations, particularly in the architecture, engineering, and construction sectors. With over 1,850 clients, Unanet has established itself as a key player in the B2B SaaS market, leveraging its...
Unanet offers a comprehensive benefits package including equity ownership, open PTO, and paid parental leave. Employees enjoy a flexible work-from-any...
Unanet's culture emphasizes adaptability and innovation, encouraging employees to leverage technology to drive efficiency in project management. The c...
Unanet • Anywhere in the United States
Unanet is seeking a Senior Product Marketing Manager to lead the marketing efforts for their GovCon business. You'll collaborate with various teams to shape industry messaging and go-to-market strategies. This role requires strong product marketing expertise and a deep understanding of the GovCon market.
You have a proven track record in product marketing, particularly within the GovCon sector, with at least 5 years of experience. You excel at translating complex market insights into clear and compelling narratives that resonate with customers and stakeholders alike. Your ability to partner with business leaders and product management teams allows you to drive growth and market impact effectively. You are skilled in defining and evolving industry narratives, ensuring that messaging is consistent and compelling across all channels. You have a strong understanding of trends, regulations, and competition within the GovCon market, which enables you to serve as the voice of the customer. You are adept at leading thought leadership initiatives, including content creation, events, and webinars, to elevate the company's position in the industry.
In this role, you will serve as the industry marketing lead for Unanet’s GovCon business, working closely with the GovCon Business Leader and the ERP GovCon product management team. You will define and elevate Unanet’s GovCon point of view by shaping industry messaging and product positioning. Your responsibilities will include translating product capabilities into market-relevant stories for GovCon buyers and collaborating with creative teams to produce high-quality marketing assets. You will lead initiatives that enhance the visibility of Unanet’s GovCon solutions, ensuring that the messaging is consistent across Sales, Customer Success, and Partner teams. You will also be responsible for driving campaigns that align with the overall business strategy, translating insights into actionable marketing plans that support sales enablement and customer engagement. Your role will require you to stay informed about market trends and customer needs, allowing you to adapt strategies as necessary to maintain a competitive edge.
Unanet offers a collaborative and inclusive work environment where your contributions will directly impact the company's success. You will have the opportunity to work with a talented team dedicated to innovation and excellence in the GovCon space. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in shaping the future of GovCon marketing and making a meaningful impact in the industry.
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