Senior Integrated Marketing Lead

Who you are

You have a wealth of experience in integrated marketing, particularly within the commerce sector, and have successfully driven growth initiatives in previous roles. Your strategic mindset allows you to define and execute marketing strategies that connect brands with their audiences effectively. You thrive in fast-paced, cross-functional environments, demonstrating excellent communication and presentation skills that enable you to engage stakeholders at all levels. You are action-oriented and possess a blend of creativity and commercial acumen, which helps you navigate the complexities of marketing in a dynamic ecosystem.

Desirable

Experience working with commercial retailers is a significant advantage, as it equips you with insights into consumer behavior and market trends. You are comfortable analyzing data to inform your marketing strategies and can adapt quickly to changing circumstances. Your ability to collaborate with diverse teams enhances your effectiveness in executing integrated marketing campaigns that resonate with target audiences.

What you'll do

In this role, you will lead the development and execution of integrated marketing strategies for Block's Commerce business, which includes Afterpay and Cash App Pay. You will work closely with cross-functional teams to ensure that marketing initiatives align with business objectives and enhance customer engagement. Your responsibilities will include defining key performance indicators for marketing campaigns, analyzing their effectiveness, and making data-driven recommendations for improvement. You will also be responsible for building relationships with retail partners to create collaborative marketing opportunities that drive adoption of Block's commerce solutions.

You will oversee the creative development of marketing materials, ensuring that they effectively communicate the value proposition of Block's products. Your role will involve presenting marketing strategies and results to senior leadership, requiring you to articulate complex ideas clearly and persuasively. You will also mentor junior marketing team members, fostering a culture of creativity and innovation within the team.

What we offer

Block offers a collaborative and innovative work environment where you can thrive. We prioritize employee well-being and provide flexible work arrangements, allowing you to balance your professional and personal life effectively. You will have the opportunity to work on impactful projects that redefine the financial landscape, contributing to a mission that aims to make financial services more accessible to everyone. We encourage you to apply even if your experience doesn't match every requirement, as we value diverse perspectives and backgrounds.