Performance marketing that drives measurable results
Directive, headquartered in Irvine, California, is a leading performance marketing agency specializing in SEO, PPC, and content marketing. With a focus on driving measurable results, Directive serves over 500 clients, including notable brands like 1-800-Contacts and ADP. The company has raised $10M ...
Directive offers competitive salaries, equity options, unlimited PTO, and a flexible remote work policy. Employees also benefit from a learning budget...
Directive fosters a results-driven culture that emphasizes transparency and collaboration. The company values data-driven decision-making and encourag...
Directive Consulting • Remote - Canada
Directive Consulting is hiring a Paid Search & Social Manager to oversee and lead Paid Media accounts for SaaS and Tech companies. You'll create and manage custom client strategies using Google Ads and Facebook Ads. This position requires experience in performance marketing.
You have a strong background in performance marketing, particularly in managing paid media campaigns for SaaS and Tech companies. With a focus on SQLs and customer generation, you understand the nuances of digital marketing strategies that drive results. You are skilled in using tools like Google Ads and Facebook Ads to create high-performing campaigns that align with client goals. Your experience includes overseeing budgets and optimizing campaigns across multiple channels, ensuring that every dollar spent contributes to achieving client objectives. You excel in client communication, providing regular updates and insights to stakeholders while fostering strong relationships that drive referrals and business growth. You are detail-oriented and have a deep understanding of client positioning and unique value propositions, which allows you to tailor strategies effectively.
Experience with programmatic campaigns and CRM systems is a plus, as is familiarity with SEO and content marketing strategies. You are comfortable working in a remote environment and are committed to maintaining productivity and utilization in your role.
In this role, you will oversee a collection of Paid Media accounts, serving as the primary point of contact for clients. You will create and manage custom strategies that align with client goals, ensuring that campaigns are optimized for performance. Weekly communication with vendors and operational partners will be essential to maintain alignment on tasks and quality of work. You will drive referrals through your professional network and client relationships, contributing to the growth of the agency. Each quarter, you will build strategies that reflect the evolving needs of your clients, ensuring that budgets are effectively managed and optimized. You will also confirm lead routing accuracy within CRM systems, ensuring that all leads are tracked and managed appropriately. Your role will require you to stay updated on industry trends and best practices, continuously seeking improvements in campaign performance.
Directive Consulting values a people-first culture, fostering a diverse and inclusive environment. We offer competitive compensation and opportunities for professional growth within the performance marketing space. As part of our team, you will have the chance to work with innovative clients and contribute to impactful marketing strategies that drive success in the SaaS and Tech industries. We encourage you to apply even if your experience doesn't match every requirement, as we believe in the potential of diverse backgrounds and perspectives.
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