We are looking for a Sr. Product Marketing Manager to lead the in-app messaging experience across both mobile and desktop platforms. You will be responsible for our in-app messaging channel, optimizing our sign-in funnel, and improving attribution across Acquisition and Engagement. Your mission is to help Amazon Music scale globally and you will work cross-functionally across growth, product, promotions, and BI to drive the growth of Amazon Music. You are a data-driven marketer and a leader who’s particularly energized to accelerate growth and looking for new areas to learn and scale. Success in this role requires strategic and analytical thinking in the marketing space, where you will build ambitious plans and test white space opportunities. You will identify how to acquire customers at scale, while ensuring quality listening experiences. Overall, you will be entrepreneurial, push boundaries and execute breakthrough campaigns.
This role sits in Mumbai, reporting into a US-based team.
Key job responsibilities
* Drive global In-app Messaging (IAM) strategy, testing and execution globally for Amazon Music across the customer lifecycle
* Responsible for developing requirements for Marketing tools with product and tech teams
* Optimize sign-in rates and funnel analytics with BIEs and Data Science. Set KPIs, establish reporting and review in-app messaging measurement and performance
* Own strategy, execution and performance in app marketing campaigns, including all messaging and translation. Establish ongoing creative refresh and optimization program, working closely with design team
* Test and learn across new placement modals, managing multivariate and A/B testing campaigns
* Complete weekly, monthly, and quarterly performance business reviews and projections for each country, showcasing results the team has delivered and presenting to country and executive leadership- 6+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with A/B Testing or Multi-Variate Testing or both
- Experience presenting metrics and progress to goal to senior leadership
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience prior success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience with customer segmentation, profiling, and targeting
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with in app messaging and marketing platforms (Braze, Iterable, LeanPlum, Swrve, Adobe, Localytics etc.)
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