Audience Insights and Analytics Lead

Who you are

You have a strong background in data analysis and insights, with at least 5 years of experience in a similar role. Your expertise in SQL allows you to extract and manipulate data effectively, transforming complex datasets into clear, actionable insights. You understand the importance of storytelling with data, and you can communicate findings to stakeholders in a way that highlights consumer trends and behaviors. You are comfortable working with first-party data and have a keen interest in how cultural shifts impact the streaming landscape. Your collaborative spirit enables you to work closely with cross-functional teams, ensuring that insights are integrated into broader business strategies. You are detail-oriented and have a passion for using data to drive decision-making.

Desirable

Experience in the media or entertainment industry is a plus, as is familiarity with advertising analytics. You may also have experience with tools like Google Analytics or similar platforms that enhance your ability to analyze consumer behavior.

What you'll do

As the Audience Insights and Analytics Lead, you will take ownership of projects that utilize Roku's first-party log data to inform clients about cultural trends on the platform. You will lead the analysis of consumer data, identifying shifts in viewing habits and preferences that can guide advertising strategies. Your role will involve collaborating with various teams to ensure that insights are actionable and aligned with business objectives. You will be responsible for developing reports and presentations that communicate your findings effectively to stakeholders, showcasing Roku's position as a thought leader in the industry. Additionally, you will mentor junior analysts, fostering a culture of data-driven decision-making within the team. Your work will directly contribute to enhancing Roku's offerings and client relationships, making a significant impact on the company's growth.

What we offer

At Roku, you will be part of a fast-growing public company that values innovation and teamwork. We offer competitive compensation and benefits, including opportunities for professional development and growth. You will have the chance to work with a talented team that is passionate about transforming the way people watch TV. Our culture encourages collaboration and creativity, allowing you to make meaningful contributions from day one. Join us in shaping the future of streaming and making a difference in the lives of millions of viewers worldwide.