Demand Generation

About the Role

We’re looking for someone seasoned in Demand Generation to lead the strategy, execution, and optimization of programs that generate and accelerate pipeline across enterprise and strategic segments. This is a critical leadership role focused on aligning marketing with sales to target high-value accounts, expand deal velocity, and drive measurable revenue impact.

This role will lead account-based marketing (ABM), lifecycle campaigns, outbound acceleration programs, and campaign infrastructure in close partnership with Product Marketing, Field, SDR, and RevOps. You’ll architect a modern demand engine that scales with us as we grow and compete head-on with the biggest names in our category.

This isn’t about MQLs. It’s about real pipeline, in-market accounts, and helping sales win faster and more often. If you're looking to own a key lever of growth and help define what great GTM looks like in our category, we’d love to meet you.

What You'll Do

• Develop and own the integrated demand generation strategy for enterprise and strategic accounts—including ABM, lifecycle, and outbound orchestration.
• Lead cross-functional planning with Sales, SDRs, Product Marketing, and Field Marketing to define target segments, buying committees, and high-impact campaign plays.
• Architect full-funnel programs that blend digital, content, events, direct mail, and outbound support into cohesive journeys that create and accelerate pipeline.
• Design and operationalize tiered ABM programs (1:1, 1:few, 1:many) in partnership with Sales and Marketing Ops.
• Define the customer lifecycle strategy and deploy nurture, expansion, and retention programs aligned to buyer and customer journeys.
• Partner with Growth, Marketing Ops, and RevOps to measure pipeline contribution, velocity, and ROI across all programs. Own reporting for executive stakeholders.
• Enable and equip SDRs and Sales with personalized campaign assets, outbound kits, and campaign alignment.
• Continually test, iterate, and optimize based on performance data and field feedback.

Qualifications

• 7–10+ years of experience in demand generation, growth marketing, or ABM—preferably in high-growth B2B SaaS.
• Strong track record building and scaling enterprise demand engines that contribute directly to revenue growth.
• Deep expertise in ABM strategy and execution, including campaign design, orchestration tools, and personalization.
• Experience mapping lifecycle stages and deploying cross-channel programs that increase engagement and conversion across the funnel.
• Data-driven with strong operational skills—comfortable owning attribution, forecasting, and campaign reporting.
• Proficient in marketing and sales tech stack (Salesforce, HubSpot/Marketo, 6sense/Demandbase, Outreach/Salesloft, etc.).
• Excellent collaborator with a history of aligning tightly with Sales, SDR, and Marketing leadership.
• Strategic thinker and crisp communicator who thrives in a fast-paced, results-oriented environment.

Compensation

The estimated base salary range for this role is $151,200 - $189,000. In addition to your base salary, Metronome offers a competitive total rewards package, including but not limited to, market-benched equity, sales incentive pay (for eligible roles), comprehensive health benefits, and other benefits listed below.

The actual base salary will vary based on factors including market value, individual qualifications objectively assessed during the interview process, and previous experience. The listed range above should serve as a guideline and may be modified at any time.

We believe that compensation reflects the expected impact you will have at the company, relative to the market value of your role. We also conduct an annual pay audit to ensure pay is fair, indexed to market value, and that pay takes into account continued performance at Metronome. If you would like to learn more about our philosophy or about why we are all billing nerds, send us a message. We’d love to talk!