Digital Marketing Specialist

Who you are

You have a strong background in digital marketing, with at least 3-5 years of experience in executing marketing programs that drive engagement and awareness. You are proficient in using tools like Google Analytics and Google Ads to measure and optimize campaign performance. Your understanding of SEO principles allows you to enhance website visibility and drive organic traffic. You thrive in collaborative environments, working closely with teams across campaigns, product marketing, and sales to deliver high-impact programs. You are detail-oriented and possess strong operational skills, ensuring that marketing initiatives are executed efficiently and effectively. You are data-driven, using analytics to inform your decisions and improve marketing strategies. You are adaptable and eager to learn, keeping up with the latest trends in digital marketing and identity security.

What you'll do

In this role, you will play a key part in executing Saviynt's global digital marketing programs, focusing on paid media, webinars, and digital campaigns. You will collaborate with the Sr Digital Marketing Manager to turn strategy into action, ensuring that all programs are delivered on time and meet performance metrics. You will analyze campaign data to measure effectiveness and make recommendations for improvements. Your role will involve managing digital marketing initiatives that support Saviynt's leadership in identity security and AI-powered access governance. You will work closely with the Demand Generation team to create compelling content and experiences that resonate with target audiences. You will also be responsible for maintaining strong operational rigor in all marketing activities, ensuring that they align with overall business objectives. You will engage with various stakeholders, including product marketing and sales teams, to ensure cohesive messaging and branding across all channels. You will contribute to the continuous improvement of marketing processes and tools, helping to drive operational efficiency within the team.

What we offer

Saviynt offers a dynamic work environment where you can grow your skills and make a significant impact on the company's marketing efforts. You will have the opportunity to work with cutting-edge technology in the identity security space, contributing to solutions that empower leading brands and government institutions. The company values collaboration and encourages you to share your ideas and insights. You will be part of a team that is dedicated to driving awareness and engagement through innovative marketing strategies. Saviynt also provides competitive compensation and benefits, supporting your professional development and work-life balance.