Demand Generation Manager

Who you are

You have 3-5 years of experience in demand generation or a related marketing role — you've successfully developed and executed marketing campaigns that drive user acquisition and engagement. You possess strong analytical skills and are proficient in tools like Google Analytics and SQL, allowing you to derive insights from data and make informed decisions. Your communication skills are excellent, enabling you to collaborate effectively across various teams and functions. You have a growth mindset and are willing to experiment, learn, and adapt quickly to changing market conditions. You are familiar with marketing automation platforms such as HubSpot and understand the importance of A/B testing in optimizing marketing strategies. You thrive in a fast-paced environment and can manage multiple priorities simultaneously.

What you'll do

As a Demand Generation Manager at Workato, you will be responsible for developing and executing comprehensive demand generation strategies that align with our business goals. You will work closely with the marketing team to create campaigns that resonate with our target audience and drive engagement. Your role will involve analyzing campaign performance using tools like Google Analytics and SQL to identify areas for improvement and optimize future efforts. You will collaborate with sales and product teams to ensure alignment on messaging and goals, and you will leverage marketing automation tools like HubSpot to streamline processes and enhance efficiency. You will also be responsible for managing budgets and resources effectively to maximize ROI on marketing initiatives. Your creativity will play a crucial role in crafting compelling content and messaging that captures the attention of potential customers. You will stay updated on industry trends and best practices to ensure our strategies remain competitive and effective.

What we offer

At Workato, we believe in fostering a flexible and trust-oriented culture that empowers everyone to take full ownership of their roles. We offer a vibrant and dynamic work environment along with a multitude of benefits that support both your professional and personal life. Our compensation package includes a competitive salary, equity options, and comprehensive benefits. We encourage you to apply even if your experience doesn't match every requirement — your unique perspective could be the perfect fit for our team. Join us in transforming technology complexity into business opportunity and help us empower organizations to unlock new value in today's fast-changing world.