Senior Business Marketing Lead, Mid-Market Services

Who you are

You have 5+ years of experience in marketing, particularly in a business context, where you've successfully led marketing initiatives that drive engagement and adoption. Your strategic thought leadership is complemented by strong analytical skills, enabling you to leverage data and insights to inform your storytelling and campaign development. You excel in project management, ensuring that marketing projects are delivered on time and meet business objectives. Your communication skills are top-notch, allowing you to effectively collaborate with cross-functional teams, including sales and product marketing, to create compelling marketing content and sales collateral that resonates with target audiences.

Desirable

Experience in the mid-market segment or with e-commerce businesses is a plus, as is familiarity with Reddit's advertising solutions. You are comfortable working in a fast-paced environment and can adapt your strategies based on market trends and insights. A background in data-driven marketing and a proven track record of successful go-to-market campaigns will set you apart.

What you'll do

In this role, you will serve as the primary marketing lead for Reddit's Mid-Market Services team, initially focusing on supporting all mid-market accounts in goods, e-commerce, services, and app installs. You will be responsible for aligning with sales and product marketing to create data-backed business narratives that effectively communicate the value of Reddit's advertising solutions. Your role will involve developing marketing materials that raise awareness and drive adoption among advertisers, ensuring that all content is tailored to meet the needs of mid-market clients. As you establish yourself in this position, you will have the opportunity to build and lead a small team of marketers dedicated to this segment.

You will analyze market trends and user data to inform your marketing strategies, ensuring that your campaigns are not only creative but also grounded in solid insights. You will measure the success of your initiatives through key performance indicators, adjusting your approach as necessary to maximize impact. Collaboration will be key, as you will work closely with sales teams to co-create marketing strategies that align with business goals and drive results.

What we offer

Reddit is committed to fostering a diverse and inclusive workplace, and we encourage applicants from all backgrounds to apply. We offer competitive compensation and benefits, along with opportunities for professional growth and development. You will be part of a dynamic team that values creativity and innovation, working in an environment that supports your career aspirations. Join us in shaping the future of online communities and making a meaningful impact in the world of digital marketing.