We're seeking an Activation Strategist for paid social media to lead global consultation with business leads and agencies. You'll streamline campaign management processes for brand marketing across regions, guiding teams to optimize their activation and campaign operations. The role involves developing standardized processes and comprehensive playbooks while creating global operational frameworks and clear documentation. Your strategic vision will shape our worldwide approach to paid social campaigns, balancing global consistency with regional adaptability. This position requires expertise in global team building and will directly impact the efficiency and effectiveness of Amazon's global paid social media efforts.
Key job responsibilities
- Develop regional marketing strategies to demonstrate cost savings, simplify reporting structures and access to the most optimal tools necessary to make decisions
- Share best practices for quality framework (brand suitability, attention, etc) of media placement and creative insights from North America/EU and set up measurement plan for execution globally
- Lead global implementation of experimentation plans, first party buying and data management platforms for audiences
- Enable project management tools and manage account access globally for internal measurement teams
- Enhance centralized reporting and measurement features with 1P platform via MODE Product
- Assist with adoption and usage requirements globally
A day in the life
- Consult with Amazon marketing groups across regions based on prioritization framework
- Partner with global studio team to guide best practices for creative within formats
- Collaborate with partner agencies in region to expand media and audience strategies from direct buys cross channel to social media and align on new platform testing roadmap
- Frequent communication with Global Programmatic Lead and Amazon marketing team leads for reporting, optimization and media plan reviews
About the team
Amazon MODE (Media, Operations, Data and Execution) team has in house programmatic and social media specialists in US and EU for XCM (Cross channel brand marketing) - 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership
- Experience using Microsoft Excel to manipulate and analyze data- Experience in global media strategy and execution (10+ years across agency and brand preferred)
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
