We are from Grocery and Everyday Essentials team in India. We are working on scaling Amazon Now, Amazon India's foray into Quick Commerce in India. We are looking for a smart and result-oriented Senior Brand Marketing Manager to grow our business. This role demands the agility to navigate across multiple functions seamlessly, the resilience to thrive in a fast paced environment, excitement to handle challenges head-on and excellence in analytical abilities.
We're seeking someone who thrives on ambiguity, harnessing their first-principle problem-solving skills to drive impactful outcomes. Your ability to cultivate a customer-centric mindset, coupled with a penchant for out-of-the-box thinking, will be instrumental in navigating the complex landscape of our initiative.
This role will be responsible for driving user growth and retention by managing brand strategy, performance marketing, and communications. The ideal candidate will use both data-driven and qualitative consumers insights to drive brand awareness and acquisition for Amazon Now.
This person will be involved in coordinating with designers, Amazon's central marketing team and other people in similar roles across the business.
An ideal candidate will have the following qualities:
1. Excellent writing and verbal communication abilities
2. Attention to detail and ability to multitask and manage multiple projects
3. Strong analytical thinking and problem-solving abilities
4. Capable of identifying, attracting and engaging target audiences
5. Proven experience on brand and performance marketing
6. Proficiency in channels like Meta, Google, OTTs, affiliates and traditional media
Key job responsibilities
1. Develop and execute comprehensive brand strategies aligned with business objectives.
2. Conduct thorough research to understand consumer behavior, market trends, and competitor activities.
3. Define and refine brand positioning, messaging, and visual identity to create a strong brand image.
4. Oversee and guide the creative development of all brand assets across channels.
5. Plan, execute, and evaluate marketing campaigns to increase brand awareness, traffic, consideration, trial and habit formation.
6. Track and analyze key brand performance metrics, such as brand awareness, customer perception, and market share, to identify areas for improvement.
7. Effectively communicate with cross-functional teams, clients, and stakeholders to ensure brand consistency and alignment.
8. Manage the brand budget effectively and optimize marketing spend to achieve the best return on investment.
A day in the life
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About the team
-- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
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