Senior Marketing Manager - Performance Marketing, Books

Who you are

You have 5+ years of experience in performance marketing, demonstrating a proven track record of success in driving customer acquisition and engagement strategies. Your analytical mindset allows you to dive deep into data, identifying opportunities for growth and optimization. You possess strong communication skills, enabling you to articulate marketing strategies effectively to stakeholders. Your passion for books and reading aligns with Amazon's mission to engage customers in meaningful ways. You are customer-obsessed, always seeking to enhance the customer experience through innovative marketing initiatives. You thrive in a fast-paced environment and are excited about the opportunity to shape marketing strategies for Amazon Books across the EU.

What you'll do

In this role, you will lead the development and execution of performance marketing campaigns for Amazon Books, focusing on both Print and Kindle formats. You will analyze market trends and customer behavior to identify local and pan-EU opportunities, crafting targeted campaigns that resonate with diverse audiences. Your responsibilities will include managing end-to-end performance marketing initiatives, from strategy formulation to execution and analysis. You will collaborate closely with cross-functional teams, including product, design, and analytics, to ensure alignment and maximize campaign effectiveness. You will leverage tools such as Google Ads and Google Analytics to track performance metrics, optimize campaigns, and report on results. Your insights will drive data-informed decisions that enhance customer engagement and acquisition efforts. You will also stay updated on industry trends and best practices, continuously refining your approach to performance marketing.

What we offer

At Amazon, we offer a dynamic work environment where innovation is encouraged. You will have the opportunity to work with a talented team that is passionate about books and customer engagement. We provide competitive compensation and benefits, along with opportunities for professional growth and development. Join us in transforming the way customers engage with reading and be part of a mission-driven company that values customer obsession and creativity.