Manager, Growth Marketing (GC)

Who you are

You have a strong background in growth marketing, with at least 5 years of experience in driving customer acquisition and retention strategies. Your expertise spans various channels, particularly CRM and paid marketing, allowing you to effectively engage with both former and active customers. You possess a data-driven mindset, enabling you to develop and implement strategies that are not only innovative but also grounded in analytical rigor. Your project management skills are top-notch, allowing you to navigate complex, cross-functional environments seamlessly.

You thrive in collaborative settings, working closely with teams across Marketing, Brand, Creative, Analytics, Finance, Pricing & Discounts, and Product. Your ability to blend customer-centric thinking with strategic execution makes you a valuable asset in any team. You understand the importance of optimizing customer experience and are committed to reinforcing the brand's position as a leader in clean eating.

Desirable

Experience with customer lifecycle marketing and a proven track record of managing successful campaigns across multiple channels will set you apart. Familiarity with analytics tools and CRM platforms is essential, as is the ability to interpret data to drive decision-making. A passion for health and wellness, along with a commitment to making healthy eating accessible, aligns perfectly with our mission at Green Chef.

What you'll do

As the Growth Marketing Manager, you will lead the development and execution of customer-centric marketing strategies aimed at driving profitable customer acquisition and retention. You will focus on optimizing the customer experience across various stages of the customer lifecycle, particularly targeting former and active customers. Your role will involve analyzing customer data to identify trends and opportunities for growth, ensuring that marketing efforts are aligned with business objectives.

You will manage relationships with external partners and collaborate with internal teams to deliver impactful marketing campaigns. Your strategic oversight will include leading initiatives across CRM and paid channels, optimizing for quality conversions and customer engagement. You will also be responsible for testing and implementing new marketing strategies, ensuring that Green Chef continues to reach the right customers with the right message at the right time.

In this role, you will report directly to the Marketing Director and play a crucial part in shaping the future of Green Chef's marketing efforts. Your contributions will directly impact customer acquisition and long-term profitability, making your role vital to the success of HelloFresh's premium meal kit offering.

What we offer

We offer a competitive salary range of $121,500—$136,700 USD, along with a comprehensive benefits package. You will be part of a mission-driven company that values innovation and collaboration. Our culture encourages professional growth and development, providing opportunities for you to expand your skills and advance your career. Join us in making healthy eating accessible for everyone and be part of a team that is dedicated to improving the health and wellness of our customers.