Product Marketing Lead

Who you are

You have a strong background in product marketing, particularly within the blockchain and decentralized finance (DeFi) sectors — your experience has equipped you with the skills to translate complex technical capabilities into clear, compelling value propositions for institutional audiences. With a deep understanding of traditional financial markets, you are adept at navigating the competitive landscape and identifying growth opportunities. You thrive in fast-paced environments and are comfortable adapting strategies as the market evolves. Your analytical mindset allows you to form data-driven viewpoints that inform your marketing tactics and strategies. You possess excellent communication skills, enabling you to articulate product benefits effectively to diverse stakeholders. You are passionate about the potential of blockchain technology to transform financial systems and are eager to contribute to Ripple's mission of creating economic fairness.

What you'll do

In this role, you will be responsible for shaping how Ripple’s institutional DeFi solutions are perceived in the market — you will lead the development of go-to-market strategies that resonate with financial institutions and other key stakeholders. Your work will involve crafting differentiated product positioning that highlights the unique benefits of Ripple's offerings in payments, trade finance, and collateral management. You will collaborate closely with cross-functional teams, including product management and engineering, to ensure that marketing strategies align with product capabilities and market needs. You will conduct market research to understand customer segments and competitive dynamics, using these insights to refine marketing approaches. Additionally, you will develop and execute marketing campaigns that drive awareness and adoption of Ripple’s solutions, measuring their effectiveness and iterating as necessary. Your role will also involve representing Ripple at industry events and conferences, where you will engage with potential customers and partners to promote the value of our products.

What we offer

At Ripple, you will be part of a mission-driven team that is dedicated to improving the global financial system — we offer a collaborative work environment where your contributions will have a meaningful impact. You will have access to professional development opportunities that will help you grow your skills and advance your career. Our culture emphasizes teamwork and support, ensuring that you have the resources you need to succeed. We believe in the power of blockchain technology to create economic opportunities for people around the world, and we are excited to have you join us in this journey.