Digital Media Manager

Who you are

You have a strong background in digital marketing with at least 3-5 years of experience in managing integrated media strategies. Your expertise includes paid search and social media campaigns, particularly on platforms like Google Ads and LinkedIn. You understand the biotech industry and can tailor marketing strategies to meet the unique needs of this sector. You are data-driven, using analytics to inform your decisions and optimize campaign performance. You thrive in a collaborative environment, working closely with cross-functional teams to achieve marketing goals. You are proactive and innovative, always looking for new ways to engage target audiences and drive demand.

Desirable

Experience with programmatic advertising and retargeting strategies is a plus. Familiarity with tools like Google Analytics and other digital marketing platforms will enhance your ability to analyze campaign performance and make data-driven decisions. A background in the biotech or life sciences industry will help you understand the nuances of marketing in this field.

What you'll do

As the Digital Media Manager at GenScript, you will lead the development and execution of integrated digital media strategies across various channels. You will manage day-to-day campaign operations, ensuring that all initiatives align with the company's marketing objectives. Your role will involve full-funnel media planning, from audience targeting to performance analysis. You will collaborate with the sales and product teams to create compelling messaging that resonates with biotech customers. You will also analyze campaign data to identify trends and insights, making recommendations for optimization. Your efforts will directly contribute to generating qualified leads and enhancing brand visibility in the market.

What we offer

GenScript offers a competitive salary range of $80,000 - $90,000, depending on your experience level. You will have the opportunity to work in a hybrid environment, balancing remote work with in-office collaboration. We foster a culture of innovation and support, encouraging you to bring your ideas to the table. You will be part of a dynamic team dedicated to making a positive impact in the biotech industry. We also provide opportunities for professional development and growth within the company, ensuring that you can advance your career while contributing to our mission of improving human health through biotechnology.